adpulse
Why Starter Pack Memes Are Your Brand’s New Best Friend
You’re mindlessly scrolling through your feed, laughing at a meme that totally nails your vibe, and then… BAM! Wait a second, is that a product in there? Yep, you read that right—brands are now using Starter Pack Memes as their latest ad hack, and guess what? It’s actually working better than traditional ads. Here’s why.…
In Conversation: Aman Chopra on AI in Business and Marketing
Marketing in the Age of AI and Data Privacy: This interview series will explore how executives navigate the increasingly complex AI and data privacy landscape. Through candid conversations, we’ll uncover the strategies and challenges behind balancing innovative marketing with rigorous compliance and how companies adapt to build trust in an era where data is both…
Why WCAG Compliance Is Your Brand’s Secret Weapon (And Not Just a Legal Headache)
Think accessibility is just some boring legal checkbox? Think again. In 2025, WCAG Compliance is the brand flex — and if you’re ignoring it, you’re basically ghosting millions of potential customers. Imagine rolling up to your favorite store only to find the door’s too tiny to squeeze through, or no braille signs anywhere in sight.…
How the Power of Words Can Make or Break Your Ad Copy
The power of words is invincible. I was watching a soul-crushing movie where the protagonist, on the verge of death, struggles to communicate with his beloved wife. He musters only four words in a frail, broken voice: “I will find you.” Those four words made my eyes well up with tears. Why? Are they a haunting…
Inclusive Advertising Are Winning Hearts—and Market Share. Here’s Why
Walk into any boardroom and you will hear a buzzword echoing everywhere — inclusive advertising. But this isn’t just a corporate feel-good strategy or seasonal trend tossing around during pitch meetings. Inclusive advertising has become a meaningful change, transforming brand identities, sparking loyalty, and, let’s be honest, helping brands rake in more revenue. From building…
The Rise of Intent Based Marketing in a Hyper-Personalized B2B World
Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and CRM contact forms are not disappearing but are metamorphosing into new shapes. And what’s making…
Talk to Post: How AI Voice Assistants Are Powering the Next Wave of Social Media Creators
Picture this: You’re brushing your teeth and remember a hilarious tweet idea. Instead of scrambling for your phone, you just say, “Hey AI Voice Assistant, tweet: ‘Brushing off bad vibes like plaque.’” Boom—posted. That’s the magic of AI Voice Assistants today. They’ve gone from setting alarms to setting trends—helping creators post, caption, script, and even…
European Accessibility Act: A New Era for Inclusive and Ethical Business
Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat. The EAA marks the start of a new era for…
Accessible Design: The Real Game-Changer in Digital Advertising
The internet is meant to be a level playing field—one that allows everyone to engage, explore, and connect. But what if the way we design digital experiences is unintentionally leaving millions out? For brands trying to capture hearts and clicks, that’s not just a design flaw. It’s a missed opportunity. Accessible design isn’t just about compliance…
CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip
The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years. Coca-Cola and Publicis are officially a thing now—at least in North America and Canada. And while everyone’s…
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