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Why sustainability is the biggest marketing trend we care about
Marketers would be wise to follow the old adage of “give the people want they want.” And now, more than ever, consumers want to buy from businesses that put sustainability at the forefront. In fact, according to a recent study, 73% of Gen Zers are willing to pay more for sustainable products. It makes sense.…
Metaverse Mania: Crafting Immersive Brand Experiences
What if you could craft brand stories that stretched across multiple persistent planes of existence, transcending dimensions, and immersing audiences in total absorption? Stop imagining – the metaverse makes it possible. Indeed, you have caught wind of the buzz surrounding the metaverse lately. It has been impossible to avoid, with tech titans and brands alike…
What kind of content marketing do B2B readers really care about?
In the complex world of B2B content marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it aims to hook prospects through a comprehensive decision-making process that demands patience and strategic finesse. …
Let’s Get Real about Marketing to Diverse Audiences
As someone in the field of marketing, you know a thing or two about buzzwords — words that get floated around day in and day out. Deliverable. Ideation. Hyperlocal. But when it comes to diversity, equity and inclusion, words you hear often, they’re much more than a catchphrase. They’re key elements of a successful strategy. …
The Power of Storytelling in your Brand Campaign
Let’s get romantic. Since the dawn of time, storytelling has shaped our culture, our history, and our worldviews. There’s serious power in storytelling, and if you want to elevate your brand to the next level, you better embrace it. Effective brand storytelling has the ability to captivate audiences, create emotional connections and leave a lasting impression. Mastering…
Everything to Know About the May B2B Marketing Expo in Miami
It’s late too early to get something on your calendar, right? Maybe you’re heading there now or have a serious case of FOMO, but the B2B Marketing Expo at the Miami Beach Convention Center. The expo is all about helping marketing professionals advance their businesses and careers. With hundreds of expert speakers, demonstrations of the latest…
Nike’s marketing mastery
Imagine asking someone on the street, “have you heard of Nike?” and they say no. It’s literally unfathomable. Nike’s domineering and universal brand recognition across the globe goes beyond its iconic swoosh logo and famous tagline “Just Do It,” it owes a lot to marketing wizardry. From cultivating a great ICP to strategic partnerships (like with Apple…
Is hyperpersonalization ruining advertising?
The industry looooooves hyperpersonalization. I mean really loves it. What happened to a good ICP? Creating a nuanced profile and creatively targeting specific X. Even if you’re asking, but isn’t creativity in advertising being ruined? Aren’t we witnessing the dawn of a new era where human creativity takes a backseat to AI-driven optimization? Hyperpersonalization took the…
Is Google’s Privacy Sandbox a Game-Changer for Marketers?
When a tech giant announces a major change or opportunity – the response is usually unanimous anxiety. As Google announces the widespread availability of its Privacy Sandbox, the digital marketing landscape braces for a seismic shift. The third-party cookie crumbles We might as well start with the big kahuna driving this change – the death…
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