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What Guinness’ Campaign Teaches Us About Marketing
Guinness’ campaign has mastered the art of scarcity in its marketing strategy. They don’t give us much, so we drop everything and look when they do. Guinness doesn’t frequently flood the market with large-scale campaigns. Instead, the brand strategically chooses the perfect moments to engage its audience, ensuring that it leaves a lasting impression when…
Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
Original Content Rocks Typical OTT Advertising Strategy
If you’re asking “what is OTT,” well folks – you already know. OTT, or Over-the-Top platforms stream content across the internet, rather than traditional cable channels. Yes, we’re talking Netflix, Hulu, Max, Disney+. We all have our fav platform where we binge the latest content, or a platform that makes our favorite content in-house. Over…
How Brat Summer Took Over Marketing
Before we were cutesy, very demure—we were brat! Brat summer wasn’t just a trend; it was a cultural shift. The term originated from Charli XCX’s chart-topping album Brat, but its meaning has evolved far beyond childhood name-calling. Thanks to Charli, “brat” has been rebranded as something powerful. It’s about being unapologetically yourself, embracing imperfections, and…
Our 8 Favorite Ad Campaigns of the 2024 Olympic Marketing Season
The 2024 Paris Olympics weren’t just about breaking records on the track; brands also brought their A-game with olympic marketing campaigns that embodied the spirit of the Games. From the mesmerizing opening ceremony to those unforgettable athletic feats (we see you, “pommel horse guy”), this Olympic season was a marketer’s dream. Global brands tapped into…
Embracing an Untamed and Unabashed Social Media Strategy
The approach to social media is becoming unhinged. OK, not really. But traditional marketing strategies have been flipped inside out, thanks to the rise of Gen Z—the generation that demands unfiltered reality, brutal honesty, and content that doesn’t feel like it was crafted in a corporate boardroom. This isn’t about being chaotic for the sake…
How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship
Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is not for everyone” for the Olympics. The ad’s first shot features a terrifyingly locked in child, clearly hinting at the content and route the ad would take. The star-studded campaign video has an edgier, grungier…
What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers
The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the spark that turns an ordinary message into memorable campaigns, the magic that captures the audience’s attention. But what happens when creativity is forced to stay within boundaries? Crafting compelling stories is stifled by new restrictions…
How to Staff an All-Star Design Team
A well-structured design team can be a game-changer for marketing companies striving to create compelling visuals and memorable brand experiences. Designers are the creative force behind eye-catching campaigns, bringing ideas to life through graphics, UI/UX, and motion design. However, assembling an all-star design team isn’t as simple as it once was. With the rise of…
5 Content Writer Tips for the Next-Gen Digital Market
Gone are the days when excellent command over language, grammar, and storytelling were the only unmistakable signs of a great writer. Today, if you’re writing for brands and businesses, it’s no longer enough to have a way with words—you need to be tech-savvy, adaptable, and always on top of what’s next. The modern writer is…
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