Marketing

storytelling in advertising

The Power of Storytelling in Digital Marketing

By Ruchi Roy / October 30, 2024

Storytelling is a crucial aspect of being human. It’s something we’ve been doing for centuries, passing on knowledge, traditions, and culture through the magic of narratives. But have you ever stopped to think about why your brain seems to light up when you hear a great story? Well, it turns out that our brains are…

AI in advertising

How AI Transforms the Business of Advertising

By Ruchi Roy / October 28, 2024

Have you ever wondered how ads seem to know what you’re thinking? It’s not magic – it’s the power of artificial intelligence in advertising. This technology is not just a passing trend; it’s a game changer, and here’s why it’s important. The market for AI technologies is massive and is projected to exceed $1.8 trillion…

marketing trends

Marketing Trends in 2024: A breakdown of the most influential trends of the year

By Ruchi Roy / October 8, 2024

It’s that time of year when new ideas, refreshed goals, and innovative approaches are prevalent in the marketing world. Everyone is focused on maximizing budgets and getting the most out of their ROI. It’s crucial to stay informed about upcoming trends for the next year, especially as the digital landscape continues to rapidly evolve. Marketing…

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