South Korean Beauty Brands Lead Orgs in AI Innovation

With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating AI (artificial intelligence).  

Nonetheless, the entry of AI in the beauty industry is not limited to formulating new products and optimizing formulas but identifying trends, optimizing formulas, and even suggesting entirely new products tailored to customer needs. 

The beauty industry and AI have become inseparable, with the market expected to generate over $8 billion by the end of 2025. But what’s going on behind the scenes? We’re about to dive into it all—so let’s jump in and explore together! 

Thanks to AI, the Korean beauty brand could make more than 200 shades of foundation   

AmorePacific, a South Korean beauty brand, has developed an advanced way to create inclusive beauty products for customers. This South Korean beauty giant launched a cutting-edge AI beauty lab where robots custom-blend face products like futuristic chemists while the latest tech helps you find your perfect product. 

It’s common for customers to grab the best available option from the beauty counter, but let’s be honest—one shade too dark or too light can make all the difference. Well, problem solved.  

Even if the news is exciting, there is one more leaf to uncover: AmorePacific’s AI recommends the best options from 205 different foundations and 366 lip product colors—no more guessing—just flawless matches every time.  

Building such a system didn’t happen overnight—it required deep learning, machine learning techniques, and analyzing data from countless skin types. By using AI instead of relying solely on humans, the company makes the process more profitable and sustainable. AI speeds up product development, reduces variables, and ensures consistency.  

Beauty brands are ahead in adopting AI because it is all about staying on the top  

The beauty industry is known for keeping the pace ahead of the time. AI and AR have taken center stage in the beauty industry for quite some time to advance products and revolutionize marketing, branding, and user experience.  

Virtual try-ons have become an essential trend for beauty brands, turning the once-daunting task of finding the perfect shade into a fun and interactive experience.

Earlier, Banuba, L’Oréal’s Modiface, and Perfect Corp were the trailblazers that turned the beauty industry on its head by introducing virtual try-on experiences. Fast forward to today, brands like Tarte, Aveda, and NARS have jumped on the virtual try-on bandwagon.  

Customers can play around with different looks, mix and match colors, and even share their virtual makeovers with friends before making a purchase. This level of engagement is a game-changer, making the shopping experience more personalized and enjoyable. For brands, this means increased loyalty and buzz—who wouldn’t want to show off their flawless, digitally enhanced look on social media? The result? A perfect match between cutting-edge technology and customer satisfaction, these beauty brands lead the charge in a digital-first world. The defining line is — lower cart abandonment and higher conversion rate.  

In addition to virtual try-ons, AI-driven beauty platforms give skincare routines a futuristic makeover. These sophisticated algorithms analyze all the nitty-gritty details—dryness, oiliness, sensitivity, you name it—and then whip up a skincare routine as unique as your fingerprint.  

Need a serum that works with the humidity in your area? Check. How about a moisturizer that adapts to your skin’s needs throughout the day? Done. The best part? These platforms keep learning and adapting so your skincare routine evolves with you, adjusting to your skin, lifestyle, or environment changes. It’s skincare that’s smarter, faster, and tailor-made just for you—because in the world of AI beauty, one-size-fits-all is officially a thing of the past. 

Marketing strategies of beauty brands have utilized social media platforms and mobile apps, featuring filters that let users play with a kaleidoscope of makeup looks in real time. One can instantly try bold new lipsticks, daring eyeshadows, and even outlandish hairstyles—all from the comfort of their phone.  

The instant engagement they create makes these AR-powered experiences so powerful for marketing. Consumers aren’t just passive observers—they’re active participants, experimenting with new looks and sharing their digital makeovers with friends and followers. This level of interaction goes beyond traditional advertising, creating a personal connection between the brand and the consumer. Plus, when users share their new looks online, it’s like word-of-mouth, amplifying brand visibility and driving trends in real time.  

These interactive experiences are not just a beauty trend but a marketing revolution. A stunning 50% of consumers now lean towards AI-powered recommendations for their beauty needs. And hold onto your makeup brushes: by 2025, over 70% of beauty brands are set to harness AI for product development, according to a Gartner survey. 

Cut to the chase  

A Korean beauty brand has created makeup products for all skin types with the help of AI. The fusion of AI and the beauty industry is not an underrated story, but it has grown to be one of the most successful collaborations in the market. AI has improved the beauty industry, from improving user experience to creating multi-communication channels.