Industry Insights

Big Tech acquisitions

Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means

By Garima Sinha / August 28, 2025

Only a few years back, the big tech acquisitions were only focused on building infrastructure—cloud servers, application stores, and operating systems—where it was all about scale, speed, and engineering power.  However, recently they have been on a binge of acquiring creative talent and talent-enabling tools, design platforms, music-generation startups, AI for video, and even boutique…

Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients

Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients

By Ruchi Roy / August 25, 2025

Cindy Rose has become the new WPP CEO, succeeding Mark Read. Mark Read is set to retire from the company’s Board and as the CEO on 31st Dec, 2025, after completing more than 3 decades of his professional career.   Meanwhile, the news did not shock the marketing industry, as everyone had seen this coming for some…

wpp profit warning

WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha / August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number on the balance sheet — but a warning that even the biggest aren’t immune to the rapid changes in today’s advertising environment. The company once identified as big and stable…

Generative engine optimization

In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers

By Garima Sinha / August 19, 2025

Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility in generative results. This article explores how brands can adapt their strategies to stay authoritative and discoverable across Google AI Overviews, ChatGPT, Perplexity, and beyond. Search is no longer just about climbing Google’s blue links—it’s about…

personalization in digital marketing​

Is Personalization in Digital Marketing Genius Targeting or Digital Voyeurism?

By Garima Sinha / August 18, 2025

The Fine Line in Personalization: In the age of hyper-targeted ads and AI-driven recommendations, personalization in digital marketing is both a competitive edge and a potential PR nightmare. This edition explores where brands should draw the line between delighting customers and making them feel watched. Do you ever feel like your phone is invading your…

How AI Creative Agency Is Making Marketing Smarter Than Ever

How AI Creative Agency Is Making Marketing Smarter Than Ever

By Garima Sinha / August 18, 2025

Not too long ago, “creative” and “algorithm” sounded like two people who would NEVER sit together for lunch. One thrives on organic, unexpected inspiration; the other is true to logic and rules. Yet in 2025, all of that has come to a head, and they are literally working together—and the game is about to be…

Attention Economy Challenges Brands to Chase Consumers

By Ruchi Roy / August 17, 2025

The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase for views and engagement.  McKinsey’s 2025 report emphasized the need to understand modern challenges, including vying for consumers’…

ad fatigue

Why Everyone’s Tired of Ads: Inside the Rise of Ad Fatigue in 2025

By Garima Sinha / August 3, 2025

Let’s face it—advertising is everywhere. It’s in your scroll; between a meme about Mercury in retrograde and your cousin’s wedding photos, it’s loud and obnoxious, wobbling between musical podcast interludes as you search for oneness. Many times, it rudely interrupts moments of silence or takes you out of your YouTube meditation journey. The clever ads,…

GitHub Copilot

GitHub Copilot: Your New AI Wingman for Effortless, Next-Gen Coding

By Garima Sinha / July 28, 2025

We’ve all been there—you’re neck-deep in code, and either stuck on rewriting a never-ending loop or looking blankly at the editor wondering, “How do I even write this function…again?” Now picture that you had a friendly, all-knowing dev assistant that doesn’t sleep, doesn’t judge, and lets you cruise right through that mental roadblock like it…

Claude AI

Step Back, ChatGPT: Claude AI Is The New Genius In Town

By Garima Sinha / July 25, 2025

If you’ve been following the AI updates for a second or a minute, you’ve likely heard of Claude AI—Anthropic’s response to OpenAI’s ChatGPT. And it’s not just your regular chatbot; it’s the quiet genius sitting at the top of the class, changing the way AI assistants are meant to think, act, and surprise.  While ChatGPT…

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