Industry Insights
The AI Readiness Gap Is Holding Commerce Back in 2026
Brands and retailers feel pressure to protect their margins and keep operations stable, while also needing to innovate and grow. This tension is shaping commerce strategies as we head into 2026. It’s clear that adding more tools won’t make businesses faster or more agile. Real speed comes from having clean, connected data that helps teams work quickly and…
Still Marketing the Hard Way? Meet the AI Marketing Tools Changing the Game in 2026
The marketing landscape has undergone significant changes over the past year. In 2026, it has become the most competitive and dynamic marketplace that marketers have ever faced. Audiences are fragmented across different channels; expectations for personalization are higher, and competition is intensifying, meaning intuition alone can no longer guide marketing strategies. And that’s where AI marketing tools come in. These intelligent systems streamline tasks, uncover insights, automate experimentation, and help marketers break the repetitive cycle of planning, execution,…
AI Marketing ROI in 2026: Data-Backed Insights vs Dashboard Illusions
For many years, AI ROI in marketing was treated like a “get out of jail free” card. As long as agencies and brands were “building,” nobody asked tough questions regarding AI. Dashboards remained cluttered, activity looked impressive, and automated actions were mistaken for progress. However, in 2026, that grace period ended—with no more “free” passes. CMOs, CFOs, and brand custodians want proof. They want actual, defendable, and quantifiable…
The Streaming War in 2026 is about Urgency, not Growth
Before 2026 even dawned, the Academy Awards announced its move to YouTube streaming for its 101st award show in 2029. The contract is signed for five years. Netflix vs. Paramount is far from over, and Warner Bros. is taking its sweet time before making any decisive moves. Taken together, these developments signal something bigger than one-off distribution…
From Ads to Daily Life: How AI Is Rewriting Lifestyle Marketing
In 2025, AI in digital marketing became a normal, regular integral cog of the process, irrespective of the industries. However, Lifestyle marketing is in a different league than others. It has always been about selling aspiration over utility; the vibe, the identity, the “this is me” feeling. Add AI into that equation, and the game changes. This is…
Engagement Is Tanking Everywhere—But It’s Not Your Content. Here’s the Real Tea
Let’s be honest in 2025, we are going through an ugly break up with social media algorithms. One day you get 200 comments on a Reel; the next day, you look at your posts and see three likes and a “sympathy save” from your bestie. It’s easy to take this personally, but here’s the deal:…
Is Synthetic Audience an Alternative to Customer Research? Experts Explain
Customer research has got a new magic wand to play with, and it is AI. Yes, the synthetic audience — or you could simply call them AI agents of customer psyche. Imagine your brand plans to introduce a new product, and without reaching the actual target audience, you could secure reactions and feedback from the…
Clicks Don’t Pay the Bills: 8 Performance Marketing Metrics Brands Should Track Now
If marketing had a red-carpet moment, clicks would no longer be the celebrity. They’ve had their era—flashy, easy to track, and universally understood. But when it comes to performance marketing metrics, clicks barely scratch the surface. They don’t reveal if someone cared, converted, or came back again. Over the next few years, most marketers, particularly…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments under the banner of ‘everyday possibilities’ with ChatGPT. Within a month, it face-planted. Multiple articles…
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers
Corporate Social Responsibility & Impact on Consumer Loyalty Australia’s under-16 social media ban is reshaping how young audiences engage online. Social media expert Kirti Chauhan explains what this means for marketers, creators, and brands—and how to rethink youth engagement responsibly. In an era where consumers are more discerning than ever, brand activism and corporate social…
Recent Posts
