Industry Insights

Inclusive Advertising

Inclusive Advertising Are Winning Hearts—and Market Share. Here’s Why 

By Garima Sinha / April 22, 2025

Walk into any boardroom and you will hear a buzzword echoing everywhere — inclusive advertising. But this isn’t just a corporate feel-good strategy or seasonal trend tossing around during pitch meetings. Inclusive advertising has become a meaningful change, transforming brand identities, sparking loyalty, and, let’s be honest, helping brands rake in more revenue. From building…

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European Accessibility Act

European Accessibility Act: A New Era for Inclusive and Ethical Business

By Ruchi Roy / April 18, 2025

Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat.  The EAA marks the start of a new era for…

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Why Accessible Design Is the Next Big Thing in Digital Advertising

Accessible Design: The Real Game-Changer in Digital Advertising

By Garima Sinha / April 17, 2025

The internet is meant to be a level playing field—one that allows everyone to engage, explore, and connect. But what if the way we design digital experiences is unintentionally leaving millions out? For brands trying to capture hearts and clicks, that’s not just a design flaw. It’s a missed opportunity. Accessible design isn’t just about compliance…

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CocaCola Publicis Partnership hinted at WPP performance

CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip

By Ruchi Roy / April 16, 2025

The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years.  Coca-Cola and Publicis are officially a thing now—at least in North America and Canada. And while everyone’s…

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Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns

Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns

By Garima Sinha / April 15, 2025

We’ve all been there—you Google hiking boots once, and suddenly your Instagram, YouTube, and inboxes are flooded with trail-ready footwear ads. Creepy or convenient? That depends on where you land in the “personalization vs. privacy” debate. In today’s omnichannel marketing landscape, brands are walking a tightrope. On one side, consumers expect personalized experiences. On the…

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Omnichannel pitfalls in marketing to avoid in market

4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth

By Ruchi Roy / April 14, 2025

Omnichannel pitfalls in marketing are as common as finding coal while digging for diamonds. In a landscape more competitive than ever, persistence is everything. From digital to offline, in-house teams to out-of-home placements—marketers are chasing their buyers across every imaginable touchpoint.  With so many platforms and campaigns running simultaneously, it’s not hard to predict when…

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Retail Media Networks Are the New Power Players: What Marketers Need to Know

Retail Media Networks Are the New Power Players: What Marketers Need to Know 

By Garima Sinha / April 11, 2025

Just when you mastered social media algorithms, a new giant entered the room—Retail Media Networks. Do you recall the days when marketers were laser-focused on figuring out social media algorithms and extracting as much ROI as possible from paid search? Those tactics still matter, but they are no longer the only game in town, with…

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Omnichannel marketing for Gen Z

Omnichannel Marketing for Gen Z: From Scroll to Search to Stream

By Garima Sinha / April 10, 2025

Gen Z doesn’t just consume content—they live in it. From watching TikTok while streaming Netflix to Googling reviews mid-binge, this generation jumps fluidly between platforms, never pausing to label the difference between entertainment, information, or commerce. With so many endless options and distractions at their fingertips, it is quite challenging for marketers to break through…

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CTV Advertising and Retail Media

How Retail Media and CTV Advertising Dominate Omnichannel Strategy

By Ruchi Roy / April 4, 2025

Ads in supermarkets, social media feeds, and streaming platforms—advertising today is everywhere. Amid this saturation, two channels are emerging as the new power players in omnichannel marketing: CTV advertising and retail media.  In a landscape where ads are inescapable, the goal is no longer ubiquity—it’s consistency and connection. That’s where the omnichannel strategy comes in.…

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Meta Digital Marketing Playbook

Meta’s Digital Marketing Playbook: Key Strategies Marketers Can’t Ignore

By Garima Sinha / April 3, 2025

 Meta is reshaping the digital marketing landscape with a series of powerful tools and innovations. To stay ahead of the curve, marketers must adapt quickly—and Meta’s Digital Marketing Playbook is essential reading. From social commerce and AI-powered advertising to privacy-first strategies, Meta is rewriting the rules. For marketers and advertisers, the big question is: Are…

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