Industry Insights

ftc meta antitrust case

The FTC Meta Antitrust Case: Is the Social Media Giant Too Powerful?

By Garima Sinha / June 27, 2025

It’s the kind of legal drama Silicon Valley dreads, and the FTC just turned up the heat.  In what could be a historic move, the FTC Meta antitrust case is challenging the very foundation of Meta’s dominance in the social media world. The Federal Trade Commission isn’t just raising eyebrows; it’s raising a lawsuit that…

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Growth Marketing

Growth Marketing 101: Why Testing and Tweaking Is the Key to Success 

By Garima Sinha / June 17, 2025

Ever wondered how some brands seem to go viral overnight while others burn through massive budgets without making a dent? The difference isn’t luck or timing—it’s strategy. And the game-changer here is something called growth marketing.  Unlike traditional marketing, growth marketing isn’t about big splashes—it’s about smart moves. At its core lies a powerful, almost…

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Blunder in Streaming: Removal of Netflix Bandersnatch

Why Vanishing of Netflix Bandersnatch is a Blunder for Innovation and Tech

By Ruchi Roy / June 14, 2025

Netflix Bandersnatch was one of the most talked-about titles among streaming service users. However, Netflix decided to remove 90 percent of interactive titles from its platform, and they deleted Bandersnatch on May 12, 2025.   It is not about a popular title but erasing an entire format.   For a brief period in entertainment history, Bandersnatch represented…

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Facebook existential crisis is real or an illusion?

A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion? 

By Ruchi Roy / June 11, 2025

It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed.  Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…

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Unilever Unleashes Armageddon of Influencer Marketing in 2025

Unilever Unleashes Armageddon of Influencer Marketing in 2025

By Ruchi Roy / June 9, 2025

Influencer marketing has become the talk of the town in 2025 for multifarious reasons. One of the biggest advertising and marketing brands, Unilever, has adapted to a new strategy in which half of its media spending is assigned to influencers and creators. We all know a lot has been happening in the marketing industry since…

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global marketing

Around-the-Clock Global Marketing: 7 Strategies to Manage Teams Across Time Zones

By Garima Sinha / June 9, 2025

You wake up to 63 Slack messages—half in languages you don’t speak, all marked “urgent.” Your designer’s waiting for feedback, you missed overnight. Your strategist just spotted a trend in one market that’s already old news in another. If this sounds familiar, you’re living the reality of global marketing, where campaigns don’t sleep, and neither…

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CMOs as Connectors

CMOs as Connectors: Why the New Marketing Leader is Half Marketing Genius, Half Tech Pro in 2025 

By Garima Sinha / June 5, 2025

Back in the day, the CMO (Chief Marketing Officer) was known for having the sharpest pitch, the most impressive agency contacts, and an instinct so spot on that it could predict the next big trend before it hit the charts. But in 2025, ‘CMOs as connectors’ is the new reality, where the position transforms into…

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Advertising Spend

The Domino Effect: How Tariffs Are Disrupting Global Advertising Spend in 2025

By Garima Sinha / May 30, 2025

We don’t typically think of advertising agencies or marketing budgets when we hear the word “tariffs. Instead, we think of trade negotiations, shipping containers, or global politics—no advertising spend. But behind closed doors, that’s exactly where tariffs are quietly making their impact on how brands are spending on advertising .  Tariffs are essentially taxes on…

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Effects of Trump's tariffs on Brands

Are Trump’s Tariffs Effects Alarming or Alluring on Marketing Industry?

By Ruchi Roy / May 30, 2025

President Donald Trump’s tariffs, announcements, and delays have put the marketing industry in a dangling boat with no oars to propel towards.   The administration’s stance is clear: domestically-made products are exempt, while those produced abroad will face substantial levies.   There are different tariff sets for everyone, and they have not been set in stone yet.…

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Retail Digital Transformation Where Shift from Clerks to Clicks Happens

From Clerks to Clicks: Inside the Retail Digital Transformation

By Ruchi Roy / May 23, 2025

Walk into a store today and you’ll see it: Retail Digital Transformation in full swing. A Gen Z shopper browses a clothing rack with one hand, and wields their phone like a lightsaber with the other. No, they’re not texting. They’re scanning barcodes, stalking digital deals, checking reviews, and price-matching—all before you can say “Can…

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