Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025  

Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses and marketers alike. 

First, let’s consider: What’s your view on Google? Current news and search results reveal Google’s reputation as a market monopolist—more can be read here (link). Yet, while facing lawsuits and Supreme Court scrutiny, Google’s SA360 is actually working toward democratizing the Google Ads platform. 

As we enter 2025, marketers must understand how Google Search Ads 360 could transform their advertising strategies. 

The Journey of DoubleClick to Google Search Ads 360 

Once upon a time, in 1995, DoubleClick was born—the brainchild of Kevin O’Connor and Dwight Merriman, who envisioned a way to serve banner ads across websites and track their performance to better target users. Fast-forward to 2007, and Google swooped in, buying DoubleClick from JM Equity for a cool $3.1 billion. But this wasn’t just any acquisition; Google had big plans, and the whole advertising world was about to get a shake-up. 

With DoubleClick under its wing, Google aimed to restructure the ad ecosystem, causing quite a stir. Competitors like Microsoft raised their eyebrows, and even the FTC and EU jumped in with questions. Then, in 2018, Google unveiled a new vision, rebranding DoubleClick Campaign Manager (DCM) to Google Search Ads 360 and renaming Google AdWords to Google Ads, all while creating a comprehensive platform for businesses to market across multiple channels. 

But here’s the twist: while SA360 is a powerful tool, marketers find it challenging to master. That’s why getting the word out is critical — so that in 2025, campaigns can finally harness their full potential. 

Google Search Ads 360 Delivers What Google Ads Lacks 

While Google Ads users can manage search, display, YouTube, and shopping ads, they’re limited to Google’s ecosystem, connecting only with Google services like Google Analytics, YouTube, and Google Merchant Center. 

Enter Google Search Ads 360, offering advanced campaign management across multiple search engines, including Yahoo, Bing, and Google. SA360 democratizes and simplifies business campaign management by allowing integration with these other platforms. 

Unlike Google Ads, which restricts campaigns to Google’s ecosystem, SA360 enables brands to extend their reach, making it ideal for running large-scale campaigns across multiple platforms, all within one streamlined tool. 

However, SA360’s only issue is its subscription, which is high for entry-level agencies, marketers, and small-medium businesses.  

Google Search Ads 360 for better integration, automation, and targeting  

In today’s fast-paced world, where AI and immersive advertising are reshaping marketing, staying efficient, saving time, and constantly improving strategies is essential. That’s where Google Search Ads 360 (SA360) steps in, bringing integration, automation, and reach to the next level. 

Multi-Platform integration 

SA360 goes beyond Google’s walls, enabling businesses to optimize search ads across platforms like Microsoft, Baidu, Yahoo, and more — all from a single interface. Formerly known as DoubleClick Campaign Manager (DCM), SA360 now includes powerful tools like Display & Video 360 and Campaign Manager 360, which make cross-channel strategies a breeze, unifying search, display, and video ads for a consistent marketing experience. 

Efficient automation 

With AI progressing rapidly, time-efficient processes are now critical. SA360 provides real-time automation for budget pacing, scheduling, and reporting, which advertisers can apply across multiple platforms — seamlessly managing accounts and campaigns. 

Expanded audience targeting 

Before SA360, advertisers were confined to Google’s ecosystem, limiting reach. SA360 changes that allow businesses to access audiences across various search engines, including Google, Bing, Yahoo, and Baidu, capturing potential customers wherever they are. 

Supercharge Your Campaigns with Google Search Ads 360 in 2025 

With the new year approaching, it’s the perfect excuse to refresh those paid marketing strategies. Google Search Ads 360 (SA360) — the ultimate campaign assistant. It’s not just efficient; it’s like a marketing command center, putting everything you need in one place for a seamless, centralized, automated experience. 

Instead of spending hours juggling ad campaigns across platforms and search engines, SA360 lets you control it all from one dashboard. It’s a time-saver and a total game-changer for return on investment (ROI), taking brands further and faster. SA360 lets you expand your reach beyond Google to places like Bing, Yahoo, and other third-party search engines. It’s like taking your message out to the entire internet neighborhood — a fun twist on Google’s usual search party. 

SA360’s capabilities also help “democratize” the ad game, allowing businesses to compete in spaces outside the Google monopoly and tap into broader, more diverse audiences. So, if you’re ready to amp up your marketing game, SA360 could be the ideal 2025 upgrade for smoother, more impactful campaigns. 

Cut to the chase  

To make the most out of their marketing campaigns in 2025, e-commerce advertisers must adapt to Google Search Ads 360. It provides better integration across different channels, access to a broader audience, and is more time-efficient than existing Google Ads.