How Female Led Businesses are Shaping the Future of Entrepreneurship

Let’s be honest: female led businesses are way overdue for their moment in the spotlight. Can we say it? Women entrepreneurs are shattering stereotypes, breaking barriers, changing the rules, and proving that there is no (particularly no) playbook for success.

From innovative startups to legacy brands getting a glow-up, women are leading fresh, fearless, and unstoppable companies. And guess what? Women’s day is more than just a date on the calendar. It’s a golden opportunity to give these businesses the recognition they deserve.

Whether you’re a marketer, a consumer, or a company looking to support a significant project, increasing the visibility of female-led brands on Women’s Day isn’t just good karma—it’s good business. Here’s why it matters and how to do it right. 

Female-led businesses deserve the center spotlight 

First things first: female-led businesses aren’t just popping up; they’re thriving. According to recent studies, companies founded by women deliver higher revenue—twice as much per dollar invested—than those founded by men. Yet, despite the hustle, they still face uphill battles: less access to funding, fewer investors betting on them, and often less media coverage.  

It’s not about pink packaging or throwing around empowerment slogans. It’s about showing real support for women entrepreneurs who are building brands that make life better, more inclusive, and way more innovative.

So, how can we help female-led businesses get the visibility (and respect) they deserve? Here are some ways to make it happen. 

Spotlight their stories—and make them the heroes

Everyone loves a good story. And let’s be real: female founders have some of the most inspiring ones out there. From bootstrapping businesses in their kitchen to launching game-changing apps, these are the journeys young audiences crave—raw, relatable, and real. So, tell those stories!

Feature them in your content. Create blog posts, behind-the-scenes interviews, or social media takeovers that introduce these founders and their paths. Show the people behind the products, the late nights, the wins—and yep, the fails—that got them there. 

For instance, in 2025, an indie beauty brand founded by a female entrepreneur shared a raw IGTV series on how she started mixing products in her tiny apartment. The transparency? It turned casual viewers into loyal, ride-or-die fans. Real stories build real connections. 

Curate Women’s Day marketplaces featuring female led businesses 

Pop-up shops are cute. Online marketplaces? Even better. Create a space (digital or IRL) that exclusively features female-led businesses and gives them a platform to connect with shoppers.

Young audiences love discovering indie brands—especially ones that stand for something. Curated Women’s Day marketplaces make it easy for them to shop with purpose and discover new faves. For example, in 2024, a major e-commerce platform launched a Women’s Day Pop-Up featuring 50+ female-founded brands—from eco-friendly fashion labels to artisanal snack companies.

Sales skyrocketed, and those brands didn’t just gain customers; they gained communities. 

Collaborate, don’t compete: Brand partnerships with female led businesses

Here’s the thing: collaboration is the new competition. Big brands teaming up with female-led businesses can create buzz and show they’re serious about supporting women entrepreneurs—not just hopping on the Women’s Day PR train.

Partner up on co-branded products or limited-edition drops, host joint events or webinars spotlighting female founders, and offer mentorship or resources as part of the partnership. For instance, a popular sneaker brand teamed up with a female-led sustainable apparel company to launch a limited-edition line for Women’s Day.

Not only did it sell out within days, but it also brought a ton of new eyes (and customers) to the smaller brand. Win-win! 

Put your money where your mouth is: Invest in female led businesses

Posting an Instagram graphic is cute. But backing female-led businesses with real funding? That’s powerful. Women’s Day is the perfect time for brands and consumers alike to put their money into businesses that deserve it.

Launch grant programs specifically for women founders, create Women’s Day pitch events to connect them with investors, and feature crowdfunding campaigns—encouraging your audience to support, too. For example, in 2025, a fintech company launched a $1 million Women’s Day fund exclusively for female entrepreneurs.

The buzz it created wasn’t just PR—it led to real-world change for dozens of women-owned startups that got the resources they needed to grow. 

Champion diversity within female led businesses

Let’s get real: women entrepreneurs are not a monolith. Supporting female-led businesses means amplifying founders from all walks of life—across race, gender identity, sexuality, and ability. Make space for underrepresented voices in your campaigns.

Actively seek out and spotlight BIPOC, LGBTQ+, and disabled women founders. And don’t just feature diversity—invest in it. For example, a global fashion platform ran a Women’s Day campaign exclusively featuring female-led brands by BIPOC designers.

It wasn’t just a diversity checkbox—it was a celebration that brought fresh creativity and new customers to the platform. Authenticity resonates, and audiences notice. 

Offer skill-building and networking events for women entrepreneurs

Support doesn’t stop at the sale. Offering resources and opportunities for female-led businesses to grow can have a long-term impact. Women’s Day is the perfect time to kick off mentorship programs, webinars, or networking events.

Host workshops on funding, scaling, and marketing. Create exclusive networking mixers (online or IRL!). Bring in big-name speakers and experts to share their insights and open doors. For instance, an investment firm hosted a Women’s Day “Scale-Up” event in 2024, pairing 100 women entrepreneurs with industry mentors.

The result? Several businesses secured funding, landed media coverage, and grew their networks in ways that lasted far beyond the day itself. 

Encourage your audience to support female led brands year-round

Women’s Day can’t be a one-and-done. If you’re serious about backing female-led businesses, encourage your audience to make it part of their everyday choices. Launch an ongoing campaign that spotlights a new female-led brand every month.

Create directories of women-founded businesses your audience can shop anytime. Share user-generated content from customers supporting these brands and celebrate those moments publicly. For example, a food delivery app kicked off a “Women-Owned Wednesdays” series, offering free delivery from female-led restaurants every week.

It wasn’t just a campaign—it was a movement that kept the momentum going (and boosted app engagement) long after Women’s Day wrapped. 

Why supporting female led businesses is just smart business

Beyond doing the right thing, backing female-led businesses is good for your bottom line. Young consumers care about values, authenticity, and empowerment.

They want to spend their money with brands that walk the walk—not just talk the talk. When you lift up women entrepreneurs, you’re not just filling a quota or ticking a box. You’re building real connections, creating meaningful impact, and helping shape an economy that’s more innovative, inclusive, and equitable. 

Cut to the chase

Female-led businesses aren’t just having a moment—creating a movement. Women’s Day is the perfect chance to turn the spotlight on their stories, invest in their futures, and inspire audiences to rally behind them—not just for a day, but every day. Whether you’re a brand, a consumer, or an ally, the time to show up and support is now.