How to Win Gen-Z in 2024 through Gamification Marketing
Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy…
Going Bold: Inside Wendy’s Digital Marketing Strategy
Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on…
What Guinness’ Campaign Teaches Us About Marketing
Guinness’ campaign has mastered the art of scarcity in its marketing strategy. They don’t give us much, so we drop…
Embracing an Untamed and Unabashed Social Media Strategy
The approach to social media is becoming unhinged. OK, not really. But traditional marketing strategies have been flipped inside out,…
How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship
Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is…
Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing
“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.” You’ve heard…
GenAI Saved Klarna $10M – Here’s My Hands-On Test.
“Generate a pelican viewing a sunscreen [brand insert] on a mobile app,” and voila, AI content generation engines spit your…
Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach
If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed…
Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024
International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.…