Influencer Things
No More Fake Nice: Why Compassionate Marketing Wins in 2025
Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…
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How to Swipe Right on the Perfect Influencer Brand Partnerships
It’s an influencer’s world, and we’re all just trying to go viral in it. But picking the right brand influencer isn’t as simple as double-tapping their latest post—it’s about finding someone who can sell your story without making it feel like a desperate ad. The right brand influencer partnerships can boost brand awareness, build trust,…
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The Underbelly of Honey Affiliate Marketing
“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam. “Alleged” is the keyword here, but what started as a game-changing…
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Unlocking the Power of Micro-Communities in Social Media Marketing
We have all witnessed how the world of digital marketing is constantly changing, and the emergence of social media micro-communities is one of the biggest shifts so far. Unlike broad audience marketing, which aims for massive reach—micro communities allow businesses to engage with highly segmented audiences, niche groups that share common values and interests. These…
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Virtual Influencers in 2025: Are They Replacing Human Creators?
Unexpectedly, a new influencer pops up on your feed while mindlessly browsing through your social media, checking on the reels, double tapping on the selfies, and savoring the mouthwatering food photos. That influencer seems like the ideal person you’ve always been searching for because of their flawless appearance, sense of style, and charm, but something…
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How Fashion and Sports Brands Score Big with Athlete Marketing
Fashion and sports are the powerful duo — whether its designer sports shoes or athletes turning heads in high-fashion looks. At the heart of this iconic moment is the strategy how brands redefine their strategies to connect with audience calling it as athlete marketing. With such a high impact among audiences, athlete marketing is no…
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Unlocking the True ROI in Influencer Marketing
When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…
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Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend
If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…
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Cancel Culture Marketing Strategies for Brands to Mitigate Risks on Social Platforms
Cancel culture is not a novel concept and has historical roots —it is an act of boycotting or shunning individuals and business. However, the term itself gained spark in the digital world, where social media amplified voices create buzz that can be harmful for any brand or individual reputation. One wrong tweet, post, or ad…
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How Twitter Spaces and Discord Are Changing Social Audio Engagement
Do you remember the early days of podcasts? It was a major shift from traditional radio—content on-demand, a voice in your ear that you could access anytime. Social audio takes this idea a step further, but with a key difference: live, interactive, real-time conversations. Social audio services create spaces where users can join in, participate,…
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