Industry Insights

Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future

By Garima Sinha / October 31, 2024

Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it right—virtual influencers. But what’s the deal? Why are brands choosing pixel-perfect computer-generated characters over real-life personalities? And most importantly, why should marketers care about this?  The answer lies in the endless possibilities offered by these…

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How Brands are Scoring Big in this Season of NFL Advertising

By Ruchi Roy / October 29, 2024

NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to keeping audiences engaged and hyped up from kickoff to final whistle.  What makes the NFL…

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Balancing Finance and Creativity is More Than Just ROI and Marketing Spend 

By Ruchi Roy / October 29, 2024

Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…

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AI in Digital Marketing: Tools and Tips for Smarter Campaigns

By Garima Sinha / October 23, 2024

When people think of AI in digital marketing, they jump straight on chatbots and ChatGPT creating titles and headings. But let’s just admit it— applications of AI are so much more than customer service apps answering your queries.   For today’s marketers AI is a powerful tool that has unlimited possibilities that go beyond answering basic…

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Why Live Stream Marketing is Winning Over Gen-Z

By Garima Sinha / October 22, 2024

From exclusive fashion shows to immersive sports events, live stream marketing is no longer just a trend—it’s now a powerful tool for storytelling and community building. Live streaming has transformed into a major marketing powerhouse, especially for brands aiming to connect with their gen-z audience. With features like live interactions and Q&A sessions, streaming has…

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Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior

By Ruchi Roy / October 18, 2024

The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we have super formulae based on consumer market behavior to devise a foolproof plan for the…

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How Social Media Trends Are Influencing Product Development 

By Garima Sinha / October 18, 2024

Browsing through your social media and a certain product seems to appear everywhere? Like every single place you look? The answer is actually simpler than “your device is listening.” Visibility is often due to user generating content: brands target potential audiences and collaborate with influencers to ensure their products appear in your feed.  Customers share…

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The Power of Meme Marketing: Secrets to Going Viral

By Garima Sinha / October 17, 2024

Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are leveraging to forge deeper, more personal connections with their customers.  Every single person has fallen victim to a viral meme. We begrudgingly engage, consume, share with our friends. But over time, memes have become the…

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How Emerging Social Platforms Are Shaking Up Traditional Advertising 

By Garima Sinha / October 15, 2024

Let’s just admit it, social media has magically integrated into our daily lifestyle—becoming essential. Just as we don’t forget our morning coffee, we rarely skip checking social media. Today, social media is no longer a communication platform, which we use for entertainment and fun. But now it has become a lifestyle habit —a space where…

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Is genAI Advertising Becoming a Concern for Brands? WFA Survey

By Ruchi Roy / October 14, 2024

A recent survey from the World Federation of Advertisers (WFA) dropped a bombshell: most major brands are nervous about the legal, compliance, and ethical minefields that could blow up their reputation if their agencies lean too hard on genAI advertising strategies. But does that mean brands are hitting the brakes on AI altogether? Not really.  …

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