Industry Insights
Midjourney Lawsuit: A Way to Destabilize Art or Democratize?
A Midjourney lawsuit was inevitable. On June 11, 2025, The Walt Disney Company and NBCUniversal filed a federal lawsuit against Midjourney, the startup behind the popular AI image generator, in the Central District of California. Sooner or later, major brands that make millions and billions off their IPs (Intellectual Properties), such as Warner Bros, Pixar,…
Why AI Transparency is the New Competitive Advantage
Do you recall a time when price tags, catchy slogans, or even a complimentary tote bag were used to foster brand loyalty? Today’s consumers are swiping right to something else entirely: trust. In a world where algorithms make more decisions than humans, AI transparency has become the new currency of credibility—and it’s reshaping the market. …
AI Backlash is Back in Big Brands Because of This Major Reason
AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views. AI has been gaining momentum for a decade. However, the push toward AI adoption has increased in the past couple of years.…
Why Blandvertising Fail in 2025 and Nobody Bothers Anymore?
Scroll through your feed, and you’ll notice something strange—everything looks… the same. The fonts, the soft pastel backgrounds, the stock-photo smiles, the chirpy-but-sanitized captions. You could swap logos between five different ads, and no one would notice. That, right there, is blandvertising—branding so risk-averse, so polished, and so inoffensive that it becomes invisible. And it’s…
Cut Through the Noise. Speak to the Individual. Win the AI Buyer.
You’ve got the campaign, the message, the metrics—but AI buyers aren’t biting. Why? Because they’re not buying your brand. They’re buying answers to their unique challenges. This eBook breaks down why firmographic targeting is failing today’s B2B marketers—and how contact-level targeting is driving stronger engagement, shorter sales cycles, and 25% higher conversion rates. What You’ll…
How Gen-Z is redefining the future of B2B transactions
If you’re in the B2B space, you’ve probably noticed a shift in the way buying decisions are being made. And no, it’s not just because of a new set of trends or buzzwords—it’s because of Gen-Z. Those 18-24-year-olds are true digital natives, and as they are starting to enter the workforce, they’re quickly becoming the…
Digitally native, socially driven: selling to the millennial B2B buyer
The B2B landscape is shifting, and Millennials are at the helm of a revolution. Born in the sweet spot between 1981 and 1996, this gen grew up alongside the digital revolution—and it shows. Raised on dial-up but fluent in AI, this generation is tech-native, mission-driven, and now sitting in the power seats (hello, CTOs and…
The B2B Buyer Profile: Generation X
Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future. As the first to grow up in a world where technology became increasingly integrated into daily life, Gen X has an enviable ability to navigate both traditional and digital landscapes. Today, they are not just digital…
The AI Buyer Profile
Artificial intelligence is no longer an emerging trend—it’s the engine behind modern business transformation. From streamlining operations to enhancing customer experiences and accelerating decision-making, AI has cemented its place as a must-have across industries. But while much of the conversation focuses on what AI can do, a more important question often gets overlooked: who is…
Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption
At my first desk job, I was handed a grueling task: create a beautiful, image-rich story without any prior experience in design tools. Naturally, I turned to my go-to platform, Canva. It was simple, intuitive, and got the job done. What I didn’t expect was how quickly it caught on. Within days, my teammates started…
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