Industry Insights
Pharma Advertising Regulations: From Viral Hype to Regulatory Reality
We are currently in a time where pharma advertising regulations can transform a compound into a cultural sensation overnight. A 30-second video, a quote from a celebrity, or the endorsement of an influencer can elevate a no-name compound to the latest new trend—similar to skincare hacks or viral fitness challenges. This phenomenon has become rocket fuel…
SA360 vs Google Ads: How to Choose the Right Platform for Smarter Campaign Management
Remember when scaling up a campaign simply meant adding more keywords and increasing your budget? Those days are gone. In 2025, scaling a campaign with SA360 vs Google Ads is no longer about doing more, but about doing it smarter. Scaling is now about orchestration: cross-engine bidding, consolidated insights, and real automation. That actually understands what is valuable to your…
The Cockroach of Marketing: Why SMS Marketing Just Won’t Die
SMS marketing has been around since the dawn of mobile phones; old, predictable, and often overlooked in the age of hyper-personalized digital ads. Yet here it is — still kicking, still delivering, and still impossible to write off. But the big question looming over the marketing world is this: Is it too early or too…
Google Ad Tech Monopoly? Not Anymore. Here’s What Marketers Need to Know in 2026
When a single court ruling can shake the foundation of digital advertising, every marketer should pay attention. In April 2025, a federal court in the U.S. found that Google’s ad tech monopoly had illegally monopolized the online ad ecosystem. A ruling that could change fundamentally how ads are bought, sold, and viewed on the internet. …
Billboard Advertising Gets Smart: When Outdoor Meets Digital Magic
Outdoor advertising has changed over the years. Traditional OOH has evolved in the digital era, without losing the essence of what made billboards iconic in the first place. Today, we are in the age of Billboards 2.0, the time when traditional billboard advertising meets digital interactivity to build valuable experiences that engage audiences beyond the street level. The streets we walk…
Viral Memes Aren’t Just for Laughs Anymore— They’re Building Empires
If the internet is a stage, memes are the punchlines that built empires. What started as inside jokes on Tumblr or Reddit now drives brand identity, creator influence, and billion-dollar business strategies. In the creator economy, memes are more than fleeting cultural artifacts — they’re currency. For a new generation of creator-led brands, they are…
Digital Ad Spend Growth: How Agencies Can Survive and Thrive in the Boom
For years, global spending on digital advertising has been increasing by double-digit percentages, and the trend appears set to continue. In 2024, digital channels surpassed all traditional media combined in terms of advertising spend, and by 2025, the bulk of global ad spending will be allocated to just a few companies: Google, Meta, Amazon, TikTok,…
Inclusive Advertising Metrics: Are Your Campaigns Truly Seen?
When was the last time you scrolled through Instagram, binged-watched a show on Netflix or skimmed through YouTube? How many of the ads really grabbed your attention? More importantly, how many ads invoked a feeling of relevance? I tend to think that many more-than-we-realize simply went right by. Not because the ad wasn’t entertaining or…
AI Personalization: The New Determiner in Holiday Shopping for Gen Z Consumers
The holiday shopping season is usually the retail industry’s comfort blanket—a reliable fourth-quarter surge to cover up weaker months. In 2025, that blanket feels thinner, and retailers are bracing for a chill. Sales are expected to grow just 1.2% during November and December, according to eMarketer’s May forecast—below the year’s 1.5% growth rate. Consumers are…
Comedy, Adtech, Live TV: The Kingmakers at TV Upfronts 2025
The 2025 TV Upfronts marked a defining moment for advertisers, publishers, and brands. Why? Because new heroes, undercurrents, and kingmakers were revealed—and there’s no excuse anymore for brands to shy away from understanding their importance. TV continues to hold a prominent place in every marketing strategy. Professionals and brand custodians cannot escape the truth: television…
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