Industry Insights
Swipe, Scroll, Sell: 10 Bold Marketing Questions Shaping Brand Strategy in 2025
You’re knee-deep in campaign data, planning your next campaign, staring at your CTR like it’s a crystal ball, hoping it reveals the secret to your next big win. Then—boom! A random creator drops a 10-second video with no ad spend, no strategy doc, and somehow… it blows up. How??? Welcome to marketing in 2025—where attention…
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How to Use Hashtags Effectively in 2025 (and Actually Get Seen)
Remember when hashtags were the superheroes of social media? One little “#” could unlock major reach, build community, and trend faster than you could say #ThrowbackThursday. Whether it was #Blessed or #YOLO, people were learning how to use hashtags effectively. Drop a tag, and boom—you were part of the moment. Fast-forward to 2025, and hashtags aren’t…
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Inclusive Advertising Are Winning Hearts—and Market Share. Here’s Why
Walk into any boardroom and you will hear a buzzword echoing everywhere — inclusive advertising. But this isn’t just a corporate feel-good strategy or seasonal trend tossing around during pitch meetings. Inclusive advertising has become a meaningful change, transforming brand identities, sparking loyalty, and, let’s be honest, helping brands rake in more revenue. From building…
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European Accessibility Act: A New Era for Inclusive and Ethical Business
Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat. The EAA marks the start of a new era for…
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Accessible Design: The Real Game-Changer in Digital Advertising
The internet is meant to be a level playing field—one that allows everyone to engage, explore, and connect. But what if the way we design digital experiences is unintentionally leaving millions out? For brands trying to capture hearts and clicks, that’s not just a design flaw. It’s a missed opportunity. Accessible design isn’t just about compliance…
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CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip
The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years. Coca-Cola and Publicis are officially a thing now—at least in North America and Canada. And while everyone’s…
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Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns
We’ve all been there—you Google hiking boots once, and suddenly your Instagram, YouTube, and inboxes are flooded with trail-ready footwear ads. Creepy or convenient? That depends on where you land in the “personalization vs. privacy” debate. In today’s omnichannel marketing landscape, brands are walking a tightrope. On one side, consumers expect personalized experiences. On the…
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4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth
Omnichannel pitfalls in marketing are as common as finding coal while digging for diamonds. In a landscape more competitive than ever, persistence is everything. From digital to offline, in-house teams to out-of-home placements—marketers are chasing their buyers across every imaginable touchpoint. With so many platforms and campaigns running simultaneously, it’s not hard to predict when…
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Retail Media Networks Are the New Power Players: What Marketers Need to Know
Just when you mastered social media algorithms, a new giant entered the room—Retail Media Networks. Do you recall the days when marketers were laser-focused on figuring out social media algorithms and extracting as much ROI as possible from paid search? Those tactics still matter, but they are no longer the only game in town, with…
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Omnichannel Marketing for Gen Z: From Scroll to Search to Stream
Gen Z doesn’t just consume content—they live in it. From watching TikTok while streaming Netflix to Googling reviews mid-binge, this generation jumps fluidly between platforms, never pausing to label the difference between entertainment, information, or commerce. With so many endless options and distractions at their fingertips, it is quite challenging for marketers to break through…
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