Creative Inspiration
Going Bold: Inside Wendy’s Digital Marketing Strategy
Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on X to poking fun at competitors and dropping nostalgia bombs for Boomers on Facebook, Wendy’s has flipped the script on what we expect from a fast-food brand. Wendy’s digital strategy has gotten so good that…
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What Guinness’ Campaign Teaches Us About Marketing
Guinness’ campaign has mastered the art of scarcity in its marketing strategy. They don’t give us much, so we drop everything and look when they do. Guinness doesn’t frequently flood the market with large-scale campaigns. Instead, the brand strategically chooses the perfect moments to engage its audience, ensuring that it leaves a lasting impression when…
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Embracing an Untamed and Unabashed Social Media Strategy
The approach to social media is becoming unhinged. OK, not really. But traditional marketing strategies have been flipped inside out, thanks to the rise of Gen Z—the generation that demands unfiltered reality, brutal honesty, and content that doesn’t feel like it was crafted in a corporate boardroom. This isn’t about being chaotic for the sake…
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How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship
Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is not for everyone” for the Olympics. The ad’s first shot features a terrifyingly locked in child, clearly hinting at the content and route the ad would take. The star-studded campaign video has an edgier, grungier…
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Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing
“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.” You’ve heard the Eminem lyrics. But have you had dinner at Mom’s Spaghetti? The Detroit rapper opened his restaurant in 2021 and it has become one of the top 20 restaurants in the USA in just 3…
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GenAI Saved Klarna $10M – Here’s My Hands-On Test.
“Generate a pelican viewing a sunscreen [brand insert] on a mobile app,” and voila, AI content generation engines spit your latest campaign. Klarna, Swedish fintech brand, saved $10 million in digital marketing by leveraging generative AI, LLP modules, and conversational AI. They didn’t just save money via free platforms—they developed an internal chatbot AI that…
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Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach
If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking. Even though we have yet to taste their cereals since they are not…
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Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024
International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. An honorary accolade Unilever received again after a decade and four years of marketing innovation via subsidiaries- remember Dove’s #RealBeauty campaign? Throughout its journey to its second win, Unilever was on a roll, amassing hundreds…
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