Best of Brand

How Liquid Death Conquered the Bottled Water Wars with Marketing

By Jena Hodgson / May 22, 2024

In an industry dominated by calm, positive, and health-focused branding, Liquid Death Mountain Water has emerged as a refreshing and rebellious force of hydration. Remember the first time you saw a can? Probably assumed it was a local beer, or high-octane energy drink. Recognized for its tall cans adorned with a metal skull logo, this…

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Metaverse Mania: Crafting Immersive Brand Experiences 

By Radhika Mulay / May 9, 2024

What if you could craft brand stories that stretched across multiple persistent planes of existence, transcending dimensions, and immersing audiences in total absorption? Stop imagining – the metaverse makes it possible.   Indeed, you have caught wind of the buzz surrounding the metaverse lately. It has been impossible to avoid, with tech titans and brands alike…

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Nike’s marketing mastery 

By Lindsey Giardino / May 1, 2024

Imagine asking someone on the street, “have you heard of Nike?” and they say no. It’s literally unfathomable. Nike’s domineering and universal brand recognition across the globe goes beyond its iconic swoosh logo and famous tagline “Just Do It,” it owes a lot to marketing wizardry. From cultivating a great ICP to strategic partnerships (like with Apple…

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