Best of Brand
Why Kanye West and His Marketing Playbook is Risky for Brands
Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply can’t afford. A 24-time Grammy winner and a master of chaotic marketing, nce had lucrative…
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No More Fake Nice: Why Compassionate Marketing Wins in 2025
Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…
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B2B Advertising Campaigns That Prove Human Emotions Drive Success
When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean B2B advertising is dull and lifeless? Absolutely not. B2B isn’t just about talking spreadsheets and making PowerPoint slides. The game is evolving, and many B2B brands are stepping up,…
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Super Bowl 2025 Ads Reveal Advertising Trends in the Big Game
Americans love Super Bowl Day. And why wouldn’t they? It’s a package deal: an adrenaline-fueled game, a star-studded halftime show, and a spree of over-the-top, mind-blowing ads from beloved brands. This year’s Super Bowl had all the usual elements: Eagles vs. Chiefs, Kendrick Lamar’s halftime spectacle, and a flood of big-budget ads. However, something felt…
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Designing Digital Onboarding That Inspires in 2025
Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…
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TikTok Still in a Pickle, Digital Brand Competition is Rising
On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what is? The U.S. reversed its previous ruling to ban America’s beloved social platform, but TikTok is far from being out of the woods. The entire situation boils down to the ever-intensifying digital brand competition in…
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The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
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Getty & Shutterstock Merger’s Impact on Stock Image Industry
Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users? In a shocking and unexpected move, Getty and Shutterstock announced their…
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How Fashion and Sports Brands Score Big with Athlete Marketing
Fashion and sports are the powerful duo — whether its designer sports shoes or athletes turning heads in high-fashion looks. At the heart of this iconic moment is the strategy how brands redefine their strategies to connect with audience calling it as athlete marketing. With such a high impact among audiences, athlete marketing is no…
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Zero-Party Data Revolution: A Game-Changing Insights for Advertisers
We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…
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