B2B
Digital Ad Spend Trends: Where Are Brands Shifting Investment?
Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or any other platform you scroll through? It’s not a coincidence—it’s a result of brands investing heavily in targeted digital ads. As ad sends shifts to be more specific, data-driven platforms, brands are ensuring their products stay…
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Adapt Signal-Based Marketing or Lose to Data Privacy
In a world where Google seems to change its cookie policies as often as we refresh our feeds and consumers are dodging ads like they’re in a video game—something has to give. Enter signal-based marketing, a classic client-building tactic with machine learning analytics and data-combing. Remember when marketing was more about building real connections than…
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How B2B Brands Use an Omnichannel Marketing Strategy to Connect
Have you ever wondered how powerful it can be to reach your audience through multiple channels, all working together? Think about it as a marketing strategy where every touchpoint — social media, email, website and beyond — is seamlessly integrated into one cohesive plan. That’s what omnichannel is all about. An omnichannel marketing strategy can…
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Is YouTube Shorts Advertising is the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
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Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
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Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up. This new, transformative frontier has revolutionized today’s businesses…
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Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
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B2B Marketing Best Practices: From Bland to Viral Brand Campaigns
B2B marketing is completely different ball game than B2C marketing. B2B marketing needs sophistication, accuracy, and credibility – you’re dealing with businesses audiences where “adjectives” mean nothing without evidence. However, does the accuracy and professionalism of the marketing campaigns make them helpful? The reality is: no. 48% of customers have described B2B marketing as boring. And…
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Can B2B Marketers take advantage of influencer marketing?
You’ve seen it a million times. An Instagram star flaunting the greens that just completely changed their lives and bettered their health. Or the YouTuber with a large following reviewing the latest gadgets. Influencers are seeped into our culture whether we like it or not. And while influencer marketing has long been associated with consumer…
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What kind of content marketing do B2B readers really care about?
In the complex world of B2B marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it aims to hook prospects through a comprehensive decision-making process that demands patience and strategic finesse. The…
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