B2B
Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend
If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…
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Cancel Culture Marketing Strategies for Brands to Mitigate Risks on Social Platforms
Cancel culture is not a novel concept and has historical roots —it is an act of boycotting or shunning individuals and business. However, the term itself gained spark in the digital world, where social media amplified voices create buzz that can be harmful for any brand or individual reputation. One wrong tweet, post, or ad…
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In Tough Economic Times, Turn to Smart Spend Advertising
For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers are savvy enough to manage this storm with smart tactics. These changing winds are nothing new to the advertising industry today—budgets are more constrained, customer behavior is more erratic, and every dollar spent is scrutinized. …
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AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming. The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…
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Why Bringing Back Business SMS Marketing Is Clutch in ’24
Have you ever wondered why you still receive SMS marketing from brands even though you have their app on your smartphone? Is SMS update still relevant to marketing? It’s time to take a moment and think again. SMS marketing with time has proven itself as one of the most effective tools for business looking to…
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From Followers to Clients: Converting Social Media Engagement into B2B Leads
Creating B2B marketing strategies from social media engagement has evolved far beyond traditional tactics like cold emails and basic LinkedIn posts. Today’s B2B audience is more engaged, spending time scrolling, double-tapping, and conducting in-depth research but here’s the catch: engaging with followers isn’t enough. The real question is, how do you take that engagement and…
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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
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Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape
Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…
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The Loyalty Loop that Elevates Brand Positioning through Community Branding
When you think of Harley-Davidson, you probably picture roaring engines, leather jackets, and the open road. But did you know Harley also has a full-blown community for its bike owners? H.O.G.—Harley Owners Group. Members join local chapters, participate in epic rallies, and enjoy loyalty perks that make them feel part of something bigger than just…
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B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
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