Best of Brand
How Brat Summer Took Over Marketing
Before we were cutesy, very demure—we were brat! Brat summer wasn’t just a trend; it was a cultural shift. The term originated from Charli XCX’s chart-topping album Brat, but its meaning has evolved far beyond childhood name-calling. Thanks to Charli, “brat” has been rebranded as something powerful. It’s about being unapologetically yourself, embracing imperfections, and…
Our 8 Favorite Ad Campaigns of the 2024 Olympic Marketing Season
The 2024 Paris Olympics weren’t just about breaking records on the track; brands also brought their A-game with olympic marketing campaigns that embodied the spirit of the Games. From the mesmerizing opening ceremony to those unforgettable athletic feats (we see you, “pommel horse guy”), this Olympic season was a marketer’s dream. Global brands tapped into…
Embracing an Untamed and Unabashed Social Media Strategy
The approach to social media is becoming unhinged. OK, not really. But traditional marketing strategies have been flipped inside out, thanks to the rise of Gen Z—the generation that demands unfiltered reality, brutal honesty, and content that doesn’t feel like it was crafted in a corporate boardroom. This isn’t about being chaotic for the sake…
4 Things That Make Apple the Creative IT Girl of Modern YouTube
Sure, Apple is that girl. She’s everywhere, all the time, constantly. Think back to the past year – have you seen an Apple video ad? Of course you have. So, what exactly does Apple do differently? Why are they killing the game when others struggle to get a few measly views? A few critical strategies,…
What the TikTok Olympics Taught Us About the Future of Sports Marketing
Forget primetime TV—this year, the biggest Olympic moments weren’t on NBC, they were on TikTok. From Simone Biles’ gravity-defying vault to Tom Daley’s poolside knitting, the Paris Olympics played out in real-time on the For You page. Fans weren’t just watching—they were stitching, duetting, and turning highlight reels into viral sensations. TikTok wasn’t just a…
Brands That Have Mastered Personalization in Marketing
Personalization in marketing is everything. Whether you’re a small but mighty firm or a fully stacked team, doing personalizing at scale is totally achievable. Customers don’t just want relevant experiences; they demand them. The brands that do it well aren’t just making sales; they’re building relationships, trust, and long-term loyalty. So, how do the biggest players…
Tubi More Popular than Max, Disney+, and Divorce
The free digital streaming platform Tubi has pulled off the ultimate surprise:, surpassing major online streaming giants like HBO Max, Disney+, Hulu, Peacock, and Paramount+. Not only has it outperformed competitors in the monthly viewership competition, but it’s also become more popular than babies, divorce, pickleball, or being French with more than 75 million monthly…
IKEA Marketing Strategy Keeps it Down-to-Earth
$500 to anyone who can name IKEA’s slogan. No takers? OK, $500 for anyone who can describe the vibe of IKEA. Aha, there’s a question that has a line of people willing to answer. Though the official slogan, Live Unboring, gives a hint about IKEA’s strategy to market their furniture, they’ve cultivated an entire brand…
How Embracing Diversity Changed the Game for Abercrombie
Were you one of the “cool” kids in high school, wading through a cologne-filled store just to grab the latest Abercrombie & Fitch jeans? For years, the brand was synonymous with exclusivity—aspirational, but not always accessible. Then, the tide turned. Abercrombie & Fitch’s image took a major hit in the early 2000s when its narrow…
How Amelia Dimoldenberg created a dynasty with Chicken Shop Date
If you haven’t yet watched Chicken Shop Date, shut down this tab. Head to YouTube and watch the Jack Harlow episode – then come on back. What began as a humble YouTube series has blossomed into a cultural phenomenon, redefining the boundaries of comedy, interviewing and brand collaboration. It’s a true masterpiece in marketing, honestly. …
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