Best of Brand
Going Bold: Inside Wendy’s Digital Marketing Strategy
Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on X to poking fun at competitors and dropping nostalgia bombs for Boomers on Facebook, Wendy’s has flipped the script on what we expect from a fast-food brand. Wendy’s digital strategy has gotten so good that…
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The Power of Vegan Food Brand Marketing
Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…
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Heineken US Open Marketing Highlights Zero-Alcohol Beer and Moderation
Imagine the sun setting over the US open, the crowd roaring with excitement and a cold drink in hand—but it’s not your typical beer. But this year, Heineken served up something unexpected that’s making waves off the court. Embracing growing health trends and consciousness among Gen Z, popular beer brand Heineken introduced a brand new…
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Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…
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Why Walmart is the New Darling of Third-Party Marketplace Sellers
Move over, Amazon—there’s a new retail media advertiser stealing the spotlight among third-party marketplace sellers. Walmart just posted a jaw-dropping 26% growth in Q2 2024, and it’s all thanks to Walmart Connect. Since the pandemic shook up the retail scene, Walmart stepped up its game, trading grocery aisles for digital dominance. Forget being just a…
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Inside the Customer Experience of Advergames
Advergames? What? Yeah, same. But chances are, you’ve come across one — or maybe even played one yourself. Advergames are app-style games designed to entertain while subtly promoting a brand. These digital experiences blend marketing with gameplay, offering a creative way to introduce products or services while providing an engaging customer experience. Unlike traditional advertisements…
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How Brat Summer Took Over Marketing
Before we were cutesy, very demure—we were brat! Brat summer wasn’t just a trend; it was a cultural shift. The term originated from Charli XCX’s chart-topping album Brat, but its meaning has evolved far beyond childhood name-calling. Thanks to Charli, “brat” has been rebranded as something powerful. It’s about being unapologetically yourself, embracing imperfections, and…
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Our 8 Favorite Ad Campaigns of the 2024 Olympic Marketing Season
The 2024 Paris Olympics weren’t just about breaking records on the track; brands also brought their A-game with olympic marketing campaigns that embodied the spirit of the Games. From the mesmerizing opening ceremony to those unforgettable athletic feats (we see you, “pommel horse guy”), this Olympic season was a marketer’s dream. Global brands tapped into…
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Embracing an Untamed and Unabashed Social Media Strategy
The approach to social media is becoming unhinged. OK, not really. But traditional marketing strategies have been flipped inside out, thanks to the rise of Gen Z—the generation that demands unfiltered reality, brutal honesty, and content that doesn’t feel like it was crafted in a corporate boardroom. This isn’t about being chaotic for the sake…
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4 Things That Make Apple the Creative IT Girl of Modern YouTube
Sure, Apple is that girl. She’s everywhere, all the time, constantly. Think back to the past year – have you seen an Apple video ad? Of course you have. So, what exactly does Apple do differently? Why are they killing the game when others struggle to get a few measly views? A few critical strategies,…
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