Best of Brand
How AI Creative Agency Is Making Marketing Smarter Than Ever
Not too long ago, “creative” and “algorithm” sounded like two people who would NEVER sit together for lunch. One thrives on organic, unexpected inspiration; the other is true to logic and rules. Yet in 2025, all of that has come to a head, and they are literally working together—and the game is about to be…
PayPal Offsite Ads May Revive the Ad Landscape for PayPal
PayPal just waded into programmatic advertising with Offsite Ads, turning transactions into ad fuel. This isn’t the kind of “spray-and-pray” ad targeting that guesses who you are based on your click—it’s much sharper. The age of programmatic ads. By leveraging real purchase behaviors across PayPal, Venmo, and Honey, Offsite Ads gives marketers actual shopping intent…
How Brands Are Tapping into Mindfulness and Mental Health in 2025
Mental health and mindfulness are no longer merely trendy terms in the wellness industry. In 2025, mental health has evolved from a topic of discussion to a standard. Consumers today seek something more—calm, connection, and emotional safety—in everything from the companies they trust to the content they consume to the goods they purchase. What’s worse…
Meta’s Big AI Leap: Is Facebook Ad Automation the Future of Marketing?
Until recently, running a Facebook ad automation campaign felt like manually flying a plane: flipping dozens of switches, adjusting dials, and hoping you’d get to your destination. Now? Meta wants you to sit back and let the AI fly the plane. With each update, the platform is getting closer and closer to a bold new…
Algorithmic Bias is a Brand Risk Now: Read How?
Ever stopped to wonder what happens when your AI says the wrong thing? It’s not just a tech glitch anymore—it’s your brand on the line. Remember when the whole AI conversation was about the cool stuff? Chatbots, voice assistants, and generative art—wasn’t that fun? Now, in 2025, the conversation is shifting to the risks associated…
Why Blandvertising Fail in 2025 and Nobody Bothers Anymore?
Scroll through your feed, and you’ll notice something strange—everything looks… the same. The fonts, the soft pastel backgrounds, the stock-photo smiles, the chirpy-but-sanitized captions. You could swap logos between five different ads, and no one would notice. That, right there, is blandvertising—branding so risk-averse, so polished, and so inoffensive that it becomes invisible. And it’s…
Creative Disruption Is Fueling a New Era of Brand Activism in 2025
Isn’t it true when culture divides, creativity unites. We’re living in an era where taking a stand isn’t just an option for brands—it’s a demand. With global politics in flux, social issues boiling over, and digital platforms magnifying every opinion, brand activism has gone from bold experiment to baseline expectation. But how do brands navigate…
Brand Marketing Strategy in Turbulent Times: Lessons from Global Brands
Let’s face it: Your brand marketing strategy didn’t sign up for international drama. But here we are. One day, it’s a trade war; the next, it’s a regional conflict. Your product launch in Europe now depends on supply routes in Southeast Asia. Welcome to the new marketing reality—where geopolitics isn’t background noise, it’s front and…
Publicis Vs WPP is Ethical or Exposing. Find Out
There has been a face-off between two prominent (Holdco) agencies for a while. Publicis vs. WPP has gained so much attention in the headlines that every marketer (from the C-suite to junior level) is biting their nails at the next surprise. It is clear to all of us. WPP is on a losing streak, and…
AI in Finance: Mastercard Takes Bold Lead for Future
Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence. As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…
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