Best of Brand

CocaCola Publicis Partnership hinted at WPP performance

CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip

By Ruchi Roy / April 16, 2025

The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years.  Coca-Cola and Publicis are officially a thing now—at least in North America and Canada. And while everyone’s…

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Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns

Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns

By Garima Sinha / April 15, 2025

We’ve all been there—you Google hiking boots once, and suddenly your Instagram, YouTube, and inboxes are flooded with trail-ready footwear ads. Creepy or convenient? That depends on where you land in the “personalization vs. privacy” debate. In today’s omnichannel marketing landscape, brands are walking a tightrope. On one side, consumers expect personalized experiences. On the…

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Going Inside Tesla Marketing where Bad Publicity Remains Bad

Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge

By Ruchi Roy / April 11, 2025

Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk. The man was the brand. With a massive online following and a defiant “I hate…

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Retail Media Networks Are the New Power Players: What Marketers Need to Know

Retail Media Networks Are the New Power Players: What Marketers Need to Know 

By Garima Sinha / April 11, 2025

Just when you mastered social media algorithms, a new giant entered the room—Retail Media Networks. Do you recall the days when marketers were laser-focused on figuring out social media algorithms and extracting as much ROI as possible from paid search? Those tactics still matter, but they are no longer the only game in town, with…

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Entertainment marketing can be the Midas touch for B2B brands

Entertainment Marketing: The Midas Touch B2B Brands Can’t Afford to Miss

By Ruchi Roy / April 9, 2025

Entertainment marketing is the secret weapon CMOs at B2B companies need to start wielding. In a world of pitch decks and quarterly forecasts, B2B marketing often feels like it’s allergic to fun. But, a shift is underway—more brands are discovering that entertainment isn’t a B2C luxury but a B2B necessity. So, how does a strategy…

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Kanye West Controversy

Why Kanye West’s Marketing Playbook is Risky for Brands

By Ruchi Roy / March 26, 2025

Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply can’t afford. A 24-time Grammy winner and a master of chaotic marketing, once had lucrative…

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lessons from Women's Day marketing campaigns

Lessons from Women’s Day Marketing Campaigns: Key Takeaways for Brands in 2025

By Garima Sinha / March 25, 2025

Every Year, International Women’s Day comes and fills our social media feed with inspiring messages, brand pledges and strong commitments of support for gender equality. International Women’s Day has long served as a focus point for brands to showcase their support towards women empowerment and equality.   But let’s just be honest—consumers have already witnessed it…

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Compassionate Marketing Wins in 2025

No More Fake Nice: Why Compassionate Marketing Wins in 2025

By Garima Sinha / March 13, 2025

Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…

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Human emotions are part of package

B2B Advertising Campaigns That Prove Human Emotions Drive Success

By Ruchi Roy / March 5, 2025

When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean B2B advertising is dull and lifeless? Absolutely not.  B2B isn’t just about talking spreadsheets and making PowerPoint slides. The game is evolving, and many B2B brands are stepping up,…

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4 advertising trends from Super Bowl 2025 ads

Super Bowl 2025 Ads Reveal Advertising Trends in the Big Game 

By Ruchi Roy / March 3, 2025

Americans love Super Bowl Day. And why wouldn’t they? It’s a package deal: an adrenaline-fueled game, a star-studded halftime show, and a spree of over-the-top, mind-blowing ads from beloved brands.  This year’s Super Bowl had all the usual elements: Eagles vs. Chiefs, Kendrick Lamar’s halftime spectacle, and a flood of big-budget ads. However, something felt…

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