Best of Brand

Digital Branding Starts with a Right Name Before Going Digital

Digital Branding Starts with a Right Name Before Going Digital

By Ruchi Roy / October 13, 2025

Digital branding is a crucial pain point for every marketer. It begins long before your potential lead or user clicks on your website to explore your products or services. To break that process down, let me give you a quick real-world example.  I ran a few Google searches looking for a smart chef. While scrolling,…

Google AI Search Mode Put Users and Brands in a Pickle 

Surviving Google AI Search Mode: A New Game for Brands

By Ruchi Roy / July 23, 2025

Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai.   How many more options can the search bar hold for now? First, search, lens, Voice…

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