B2B

Difference Between Marketing, Advertising, and Sales

Business Growth Strategies: How Marketing, Advertising, and Sales Drive Success

By Garima Sinha / February 11, 2025

What comes to mind when you hear the words — marketing, advertising, or sales? Many people use these terms interchangeably, assuming they all serve the same function in business. While they are interconnected, each plays a unique and essential role in transforming a curious prospect into a loyal customer. In today’s hyper-digital world, these roles…

Podcast Advertising Revolution

Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit? 

By Garima Sinha / February 4, 2025

You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…

Shift to Zero Party Data

Zero-Party Data Revolution: A Game-Changing Insights for Advertisers

By Garima Sinha / January 23, 2025

We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…

Truth About Sustainability Marketing

Cutting Through the Hype: The Truth About Green Marketing

By Garima Sinha / January 23, 2025

Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…

Print media should be back with a new force

Print Media is Making a Comeback with Digital in 2025 

By Ruchi Roy / January 22, 2025

When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…

B2B marketing prediction for 2025

Buckle up for these B2B Marketing Trends Dominating 2025 

By Ruchi Roy / January 17, 2025

B2B marketers strategize over the perfect “call to action,” craft mind-blowing campaigns, and keep B2B accounts engaged, particularly regarding their partnerships.   Why? The lifeblood of it all: accounts and people. Yes, B2B might sound buttoned-up and by-the-numbers, but scratch beneath the surface, and you’ll find creativity, connection, and high-stakes challenges that make it exhilarating.  Welcome…

Measuring True ROI in Influencer Marketing

Unlocking the True ROI in Influencer Marketing 

By Garima Sinha / January 15, 2025

When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…

CTV advertising may rise with shoppable tv ads in 2025

CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025

By Ruchi Roy / January 14, 2025

Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads.  Connected TV (CTV) has emerged as a powerhouse, following Linear TV…

How QR Codes Became Every Marketer’s Best Friend

Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend

By Garima Sinha / December 24, 2024

If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…

Brands Can Mitigate Risks on Social Platforms

Cancel Culture Marketing Strategies for Brands to Mitigate Risks on Social Platforms

By Garima Sinha / December 19, 2024

Cancel culture is not a novel concept and has historical roots —it is an act of boycotting or shunning individuals and business. However, the term itself gained spark in the digital world, where social media amplified voices create buzz that can be harmful for any brand or individual reputation. One wrong tweet, post, or ad…

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