B2B
Entertainment Marketing: The Midas Touch B2B Brands Can’t Afford to Miss
Entertainment marketing is the secret weapon CMOs at B2B companies need to start wielding. In a world of pitch decks and quarterly forecasts, B2B marketing often feels like it’s allergic to fun. But, a shift is underway—more brands are discovering that entertainment isn’t a B2C luxury but a B2B necessity. So, how does a strategy…
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The Quiet Exit from 24-Hour Stories: Are Ephemeral Content Posts Losing Appeal?
Once the crown jewel of social media, ephemeral content—those 24-hour stories we once swiped through religiously—is quietly losing steam. What started as a thrilling way to share real-time, unfiltered moments now feels more like background noise. So what happened? Remember when Snapchat introduced ‘Stories’, and suddenly, everyone was hooked on the 24-hour thrill? What started…
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Why B2B Digital Accessibility Is a Must for Modern-Day Businesses
Digital accessibility isn’t just about checking a box for compliance—it’s about doing the right thing in today’s business world. It’s about inclusion. In business, inclusion translates directly into broader reach, more substantial ROI, and long-term credibility. Conversely, ignoring accessibility can open the door to serious consequences. Netflix, Domino’s Pizza, and even Beyoncé’s brand have faced…
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Meta’s Digital Marketing Playbook: Key Strategies Marketers Can’t Ignore
Meta is reshaping the digital marketing landscape with a series of powerful tools and innovations. To stay ahead of the curve, marketers must adapt quickly—and Meta’s Digital Marketing Playbook is essential reading. From social commerce and AI-powered advertising to privacy-first strategies, Meta is rewriting the rules. For marketers and advertisers, the big question is: Are…
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Meta ‘Community Notes’: An Innovation for Free Speech, or Just a Hot Mess?
Meta has introduced a new feature called Meta Community Notes to the constantly changing landscape of digital communication. This innovation by Meta aims to enhance transparency and accuracy in information. With misinformation running rampant on social media, Meta’s decision to implement this crowdsourced fact-checking system could redefine how users engage with content. Meta frequently updates…
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Lessons from Women’s Day Marketing Campaigns: Key Takeaways for Brands in 2025
Every Year, International Women’s Day comes and fills our social media feed with inspiring messages, brand pledges and strong commitments of support for gender equality. International Women’s Day has long served as a focus point for brands to showcase their support towards women empowerment and equality. But let’s just be honest—consumers have already witnessed it…
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How Female Led Businesses are Shaping the Future of Entrepreneurship
Let’s be honest: female led businesses are way overdue for their moment in the spotlight. Can we say it? Women entrepreneurs are shattering stereotypes, breaking barriers, changing the rules, and proving that there is no (particularly no) playbook for success. From innovative startups to legacy brands getting a glow-up, women are leading fresh, fearless, and…
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Why Amazon-Adobe Partnership is a Win-Win for Brands
The Adobe partnership with Amazon Web Services (AWS) is set to change how brands engage with customers. Announced last December, the collaboration brings together the two tech giants, unlocking new possibilities for personalized marketing and customer experience. The partnership gave both companies the edge in the market space. First, AWS is giving Adobe the…
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7 Winning Women’s Day Sales Strategies to Boost Revenue
To all the wonderful women out there, you are strong, inspiring, and deeply appreciated today and every day. Because a world that celebrates women is a better place to live. This Women’s Day, brands showed up in full force with their marketing tactics and strategies. From empowering campaigns to thoughtful discounts to big events, every…
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In Conversation: Navigating Crisis Communication Plans
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Every brand experiences issues with its…
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