Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
7 UK marketing conferences to add to your calendar before end of year
Whether you’re in a season of growth or in the prime of your career, continuing education is a must for any marketing professional. But when it comes to conferences, you want to ensure it’s worth your time to attend. You do have content plans to strategize, SEO reports to analyze and campaigns to develop –…
How Embracing Diversity Changed the Game for Abercrombie
Were you one of the “cool” kids in high school, wading through a cologne-filled store just to grab the latest Abercrombie & Fitch jeans? For years, the brand was synonymous with exclusivity—aspirational, but not always accessible. Then, the tide turned. Abercrombie & Fitch’s image took a major hit in the early 2000s when its narrow…
B2B Marketing Best Practices: From Bland to Viral Brand Campaigns
B2B marketing is completely different ball game than B2C marketing. B2B marketing needs sophistication, accuracy, and credibility – you’re dealing with businesses audiences where “adjectives” mean nothing without evidence. However, does the accuracy and professionalism of the marketing campaigns make them helpful? The reality is: no. 48% of customers have described B2B marketing as boring. And…
How Amelia Dimoldenberg created a dynasty with Chicken Shop Date
If you haven’t yet watched Chicken Shop Date, shut down this tab. Head to YouTube and watch the Jack Harlow episode – then come on back. What began as a humble YouTube series has blossomed into a cultural phenomenon, redefining the boundaries of comedy, interviewing and brand collaboration. It’s a true masterpiece in marketing, honestly. …
Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach
If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking. Even though we have yet to taste their cereals since they are not…
Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024
International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. An honorary accolade Unilever received again after a decade and four years of marketing innovation via subsidiaries- remember Dove’s #RealBeauty campaign? Throughout its journey to its second win, Unilever was on a roll, amassing hundreds…
Can We Get Meaningful Marketing KPIs Already?
Here’s a fact you probably already know and have experienced firsthand … businesses are inundated with data. And not all of it is super helpful, especially vanity metrics like website traffic and social media likes. And in an already crowded space of data, these vanity metrics just bog it down even more. They might offer…
The future of TikTok: Who’s Going to Buy ByteDance?
With a user base teetering over 170 million Americans TikTok is not just another social media app—it’s part of our daily social regimen. But beyond its viral dances and insane memes is a tangled web of ownership that has come under intense scrutiny in the last year. The app’s connections to ByteDance, a Chinese tech…
How Liquid Death Conquered the Bottled Water Wars with Marketing
In an industry dominated by calm, positive, and health-focused branding, Liquid Death Mountain Water has emerged as a refreshing and rebellious force of hydration. Remember the first time you saw a can? Probably assumed it was a local beer, or high-octane energy drink. Recognized for its tall cans adorned with a metal skull logo, this…