Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
5 Content Writer Tips for the Next-Gen Digital Market
Gone are the days when excellent command over language, grammar, and storytelling were the only unmistakable signs of a great writer. Today, if you’re writing for brands and businesses, it’s no longer enough to have a way with words—you need to be tech-savvy, adaptable, and always on top of what’s next. The modern writer is…
What’s Really Behind the Rise of Dermacare Products?
Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s famed milk baths and intricate rituals to Elizabeth I’s iconic (but objectively poisonous) lead-based makeup. Fast forward to today, and the beauty industry is riding yet another wave, but this time it’s all about skincare.…
Feeling Stale? Five Marketing Certifications to Check Out in 2025
Marketing moves fast. One minute, you’re optimizing for Universal Analytics; the next, Google tells you it’s gone for good. Algorithms change, trends shift, and suddenly, what worked yesterday feels as fresh as last week’s leftovers. If you feel like your strategies are getting stale, now might be the perfect time to invest in a new…
After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing
Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…
How to Bring Marketing into Voice Search Optimization: Preparing for the Future
Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?” Cool, back on track, and just a glimpse into the world of…
South Korean Beauty Brands Lead Orgs in AI Innovation
With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…
The Buyers Guide to Marketing Automation Platforms
Who has time to coordinate every. single. part. of their marketing campaign or strategy? Odds are, not you. Marketing automation platforms are the sweet spot for businesses looking to supercharge their marketing, boost customer engagement, and drive sales. With so many options, finding the perfect fit for your needs can feel overwhelming. But, we got you!…
Find Now What is Happening with X After Elon Musk Advertisers Interview Where He Cussed them
Eight months ago, Elon Musk advertisers found themselves shocked when the tech giant artfully told them to “go f**k themselves” in an interview with Andrew Ross Sorkin of the New York Times. Musk’s uncensored outburst wasn’t just a slip of the tongue – it was a direct hit after Disney+ yanked its ads from X…
How Consumer Direct Marketing is Reshaping B2B Strategies
The lines between B2B and B2C marketing are blurring. These two fields were traditionally considered distinct, with different strategies, goals, and techniques. However, B2B marketers increasingly take cues from consumer direct marketing to better engage their audiences and drive results. As B2B buyers now expect the same level of personalization, engagement, and seamless experiences as…
4 Things That Make Apple the Creative IT Girl of Modern YouTube
Sure, Apple is that girl. She’s everywhere, all the time, constantly. Think back to the past year – have you seen an Apple video ad? Of course you have. So, what exactly does Apple do differently? Why are they killing the game when others struggle to get a few measly views? A few critical strategies,…