Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
Marketing Trends in 2024: A breakdown of the most influential trends of the year
It’s that time of year when new ideas, refreshed goals, and innovative approaches are prevalent in the marketing world. Everyone is focused on maximizing budgets and getting the most out of their ROI. It’s crucial to stay informed about upcoming trends for the next year, especially as the digital landscape continues to rapidly evolve. Marketing…
Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033
Yes, it’s true—scrolling through Instagram, TikTok and other social platforms has become part of our lifestyle. But is digital marketing just about those entertaining and flashy feeds, or is there more to the story? Email marketing is still a major player and the oldest and most reliable channel. And if you think it’s outdated, it’s…
Greenpeace Dove Protest May Reveal What Goes Behind Brands’ ESG Pledges
This month, Greenpeace released a short video mirroring Dove’s famous branding videos condemning the company’s toxic influence on the environment. This was not the first time Greenpeace publicly criticized Dove and its parent company, Unilever, for their continued use of single-use plastic packaging. However, for the first time, the whole eco-debacle is going loud and dramatic…
The Future of Social Media Marketing: Nine emerging trends and potential disruptions
Social media marketing is poised at the edge of innovation, navigating through rapidly changing user expectations and technological advancements. As the digital landscape continues to evolve, marketers find themselves at a crossroads where old strategies collide with new possibilities. In this blog, we delve into nine key trends shaping the future of social media marketing…
How Advertising Agencies Are Adapting to the Creator Economy
The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over. Amid a sea of social media, creators on Instagram, YouTube, and TikTok have outshone agencies as powerful marketing tools. Creators, often referred to as influencers, are digital celebs who choose to directly connect with the…
How our Advertising Industry Hiring Landscape is Shifting
Good news for people who are eyeing a future in the advertising and marketing sector. According to industry expert predictions, the advertising and marketing industry will soon be flooded with opportunities that will break all records. Yes, you heard it right! For booming advertisers and marketers, this is not just some random news—but more of…
Influencer Marketing Decline Leaves Brands Scrambling for Authority
From beauty queen to travel gurus, influencers have emerged as one of the powerful weapons on social media. These creators have built a whole empire with loyal followers who are crazy for them. But as their popularity grew, so did skepticism. Was this influencer phenomenon too good to be true? Let’s talk about the influencer…
Will Continuous Disney Layoffs Crash their Happy Brand Image?
The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string of not-so-great movies and the struggle to drive its streaming business toward success. Continuous layoffs are not just a business challenge—they’re a hit to employment rates, diversity, equity, inclusion (DEI)…
Special Rundown of September Marketing News — 8 Bite-Sized Stories Every Marketer Must Know
September showed the fall and rise of the market and its existing brands and businesses. While Google was getting ready to face the heat in its antitrust trial, and META continued its never-ending saga of algorithm tinkering, other major moves were happening. Don’t worry; we’ve sifted through the noise to bring you the juicy bits…
How Snapchat and ROI Hunter Are Redefining Advertising Partnerships
The recent Snapchat and ROI Hunter partnership highlights the best of collaborative advertising. With Snapchat’s innovative ad format and ROI Hunter advanced performance optimization tools brands can access deeper insights and capabilities. This mix of technology and creativity allows advertisers to target more precisely, manage campaigns more easily, and create more impactful, personalized marketing. This…