Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit?
You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…
Evolution of AI Tools for Meta: Enter Andromeda
When Facebook Ads evolved into Meta Ads, it was clear that AI would revolutionize how brands advertise digitally. Fast forward to 2025, and we’re now witnessing Meta’s boldest leap yet—Andromeda, a machine-learning system set to redefine AI-powered advertising. AI in ad targeting and creative optimization isn’t exactly breaking news. But Andromeda isn’t just another AI…
Virtual Influencers in 2025: Are They Replacing Human Creators?
Unexpectedly, a new influencer pops up on your feed while mindlessly browsing through your social media, checking on the reels, double tapping on the selfies, and savoring the mouthwatering food photos. That influencer seems like the ideal person you’ve always been searching for because of their flawless appearance, sense of style, and charm, but something…
Special Rundown of January Marketing News — 7 Bite-Sized Stories Every Marketer Should Know
As we step into 2025, the marketing world has entered a new, unpredictable chapter—one filled with a fair share of challenges. But hey, every storm brings its own golden opportunities, right? With Trump back in the Oval Office, the US political landscape is shifting at lightning speed, bringing ripple effects for brands, marketers, and consumers…
Decentralized Marketing 2025: How Blockchain is Redefining Consumer Engagement
Marketing, as we know, is undergoing a never-seen transformation. Think of a marketing strategy that is based on transparency, autonomy, and a distributed ledger system in which each exchange and transaction is permanently documented. Decentralized marketing eliminates the need of middlemen —think social media platforms or data brokers. So, what does it offer? Direct communication…
Marketing in the Metaverse 2025: A Quick Snapshot
Metaverse once a concept is no longer confined to the pages of science fiction—but it has evolved in tangible ecosystem brimming with immense potential. Today, Metaverse is a space where brands, consumers, and influencers converge to create a whole new digital world. For marketers it serves as an unparalleled playground for innovation, landing into immersive…
How Fashion and Sports Brands Score Big with Athlete Marketing
Fashion and sports are the powerful duo — whether its designer sports shoes or athletes turning heads in high-fashion looks. At the heart of this iconic moment is the strategy how brands redefine their strategies to connect with audience calling it as athlete marketing. With such a high impact among audiences, athlete marketing is no…
Zero-Party Data Revolution: A Game-Changing Insights for Advertisers
We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…
Cutting Through the Hype: The Truth About Green Marketing
Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…