Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
In Conversation: How UGC Turns Customers into Creators
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…
In Conversation: Bill Sebald on Search Engine Trends in the Age of AI
The Changing Face of Brand Comms In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Like many people, a quick question led me straight to…
Designing Digital Onboarding That Inspires in 2025
Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…
How Digital Employee Onboarding is Transforming First Days
Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…
How Digital Onboarding Shapes B2B Employee Satisfaction
In today’s digital-first world, businesses thrive on their ability to create seamless experiences—not just for customers but also for employees. In the B2B space, employee satisfaction directly influences client relationships and long-term business success, and it becomes even more critical. Employer branding isn’t just about recruitment marketing; it’s about how employees experience the company from…
The Underbelly of Honey Affiliate Marketing
“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam. “Alleged” is the keyword here, but what started as a game-changing…
AI Powered Creativity: Why New Marketers Don’t Fear the Robot
It is true, isn’t it? AI once used to be the stuff of sci-fi movies—far-fetched, futuristic, and maybe a little terrifying. Today, AI is more than just a theory, it is running ad campaigns, writing snappy copy, and designing jaw-dropping graphics and videos at lightning speed faster than we can imagine. To adopt this new…
TikTok Still in a Pickle, Digital Brand Competition is Rising
On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what is? The U.S. reversed its previous ruling to ban America’s beloved social platform, but TikTok is far from being out of the woods. The entire situation boils down to the ever-intensifying digital brand competition in…
The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
Amazon Advertising Trends for 2025: Insights from Amazon Leaders
As digital advertising continues to evolve, 2025 is set to bring significant shifts driven by AI, shifting consumer habits, and new media consumption patterns. Streaming platforms are at the forefront of these transformations, leveraging their massive entertainment and retail ecosystem to provide brands with innovative solutions for engaging their audiences. Amazon advertising is the leader…