Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
How to Use Hashtags Effectively in 2025 (and Actually Get Seen)
Remember when hashtags were the superheroes of social media? One little “#” could unlock major reach, build community, and trend faster than you could say #ThrowbackThursday. Whether it was #Blessed or #YOLO, people were learning how to use hashtags effectively. Drop a tag, and boom—you were part of the moment. Fast-forward to 2025, and hashtags aren’t…
Stretching the Limits: Is Short form Video Still… Short?
Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The platform was Vine—a viral, vertical video app that exploded in popularity among early creators. But Vine met its end in 2016, and one of the many reasons was precisely that rigid time limit. Around the same…
Why Starter Pack Memes Are Your Brand’s New Best Friend
You’re mindlessly scrolling through your feed, laughing at a meme that totally nails your vibe, and then… BAM! Wait a second, is that a product in there? Yep, you read that right—brands are now using Starter Pack Memes as their latest ad hack, and guess what? It’s actually working better than traditional ads. Here’s why.…
In Conversation: Aman Chopra on AI in Business and Marketing
Marketing in the Age of AI and Data Privacy: This interview series will explore how executives navigate the increasingly complex AI and data privacy landscape. Through candid conversations, we’ll uncover the strategies and challenges behind balancing innovative marketing with rigorous compliance and how companies adapt to build trust in an era where data is both…
Why WCAG Compliance Is Your Brand’s Secret Weapon (And Not Just a Legal Headache)
Think accessibility is just some boring legal checkbox? Think again. In 2025, WCAG Compliance is the brand flex — and if you’re ignoring it, you’re basically ghosting millions of potential customers. Imagine rolling up to your favorite store only to find the door’s too tiny to squeeze through, or no braille signs anywhere in sight.…
How the Power of Words Can Make or Break Your Ad Copy
The power of words is invincible. I was watching a soul-crushing movie where the protagonist, on the verge of death, struggles to communicate with his beloved wife. He musters only four words in a frail, broken voice: “I will find you.” Those four words made my eyes well up with tears. Why? Are they a haunting…
Inclusive Advertising Are Winning Hearts—and Market Share. Here’s Why
Walk into any boardroom and you will hear a buzzword echoing everywhere — inclusive advertising. But this isn’t just a corporate feel-good strategy or seasonal trend tossing around during pitch meetings. Inclusive advertising has become a meaningful change, transforming brand identities, sparking loyalty, and, let’s be honest, helping brands rake in more revenue. From building…
The Rise of Intent Based Marketing in a Hyper-Personalized B2B World
Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and CRM contact forms are not disappearing but are metamorphosing into new shapes. And what’s making…
Talk to Post: How AI Voice Assistants Are Powering the Next Wave of Social Media Creators
Picture this: You’re brushing your teeth and remember a hilarious tweet idea. Instead of scrambling for your phone, you just say, “Hey AI Voice Assistant, tweet: ‘Brushing off bad vibes like plaque.’” Boom—posted. That’s the magic of AI Voice Assistants today. They’ve gone from setting alarms to setting trends—helping creators post, caption, script, and even…
European Accessibility Act: A New Era for Inclusive and Ethical Business
Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat. The EAA marks the start of a new era for…