Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
Dark Funnel Marketing: The Invisible Hand Behind Every Click
It always happens, doesn’t it? You are chatting with a friend on WhatsApp when a friend casually drops a link to a new skincare brand they have been loving. Later, you spot someone raving about the same brand on Instagram Stories. You add their bestseller to your cart without seeing it after a week. That’s…
Culture Over Carbonation: Unpacking Liquid Death’s Demise in the UK
For many months, marketing experts and pundits have covered Liquid Death’s failure in the UK and explored its reasons. Liquid Death’s journey is quite an interesting case study for brands that may see the UK as a potential market for themselves. Liquid Death saw an uptick in its sales and popularity simultaneously in the US…
Can Digital Ads Go Green Without Sacrificing Reach?
Remember the day of blind scrolling? Ad pop-ups, blinking banners, and auto-played videos—we used to click them without giving them a second thought. Digital ads flooded our screens, but no one paused to ask: What’s the environmental cost of a single click? Fast forward to now, things has changed. Today’s digital consumer is sharper, greener…
Meta Advertising Takes a Dangerous Slope with Principal-Based Buying in Recession
Meta advertising has been evolving in the dynamic marketing and ad-buying space ecosystem. Currently, Meta is moving with principal-based trading in the digital landscape. Understanding the complex situation, its reverberations around the advertising process, and the consequences on media planning is significant. Principal-based trading is a controversial topic, and when a giant like Meta, which…
Circular Economy Meets Creative Strategy: Reinventing Sustainable Advertising
First came #SponCon (Sponsored Content). Then de-influencing took over. Now there’s a new wave currently sweeping around our feeds, which is more concerned with sustainability than flashy new purchases. By supporting the circular economy rather than encouraging excessive consumption, influencers are rewriting the rules of traditional advertising. This is the new age of circular economy…
Over-Optimized Customer Journey Maps: A New CX Risk?
Customer journey map is a technical term, but when customers experience the journey and find it not worth the energy, brands fail. I was trying to buy a subscription to Amazon Prime Video, and the entire process made me understand the meaning of the customer journey. I had to juggle between two apps for more…
How Digital Eco-Receipts and Green UX can Transform Post-Purchase Touchpoints into Climate Wins
Is that crumpled paper really worth it? You just bought a cold coffee, or maybe a smoothie, and the cashier hands you a long, curling paper receipt. After receiving it, you hardly read it, you just stuff it in your bag, and it ends up in a drawer, or six months later, it may end…
Marketing Funnels are Not Linear Anymore, Continuity has Entered
The time has come for marketing funnels. Well, they are not dying. But you cannot ignore the presence of elements impacting them and bending the linear path of the customer journey. Marketers worship AIDA (Awareness, Interest, Desire, Action), the foundation of the marketing funnel. It is clean, predictable, and comfortingly neat. However, digital enlightenment has…
Swipe, Scroll, Sell: 10 Bold Marketing Questions Shaping Brand Strategy in 2025
You’re knee-deep in campaign data, planning your next campaign, staring at your CTR like it’s a crystal ball, hoping it reveals the secret to your next big win. Then—boom! A random creator drops a 10-second video with no ad spend, no strategy doc, and somehow… it blows up. How??? Welcome to marketing in 2025—where attention…
April Marketing Rundown — 7 Bite-Sized Stories to Know
From antitrust clashes to space-bound stunts gone sideways, April delivered a whirlwind of moments that marketers can’t afford to miss. As Q2 kicks off, the marketing world is juggling both big wins and strange misfires. Yes, someone actually tried to send Katy Perry to space for a 10-minute promotional flash—and no, the internet wasn’t impressed.…