Rajashree Goswami
Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has been refining her skills in technical writing and market research, blending precision with insightful analysis.
B2B influencer Marketing is Real and a Key to Thrive in Competition
The reach of young people has been increasing in the B2B ecosystem, and it is time to rethink marketing strategies. Adding B2B influencer marketing in brand strategies should be an urgent action. Why? Authentic connection through digital channels and clear communication are favorite approaches for new gen. Millennials and Gen Z, ‘the new gen,’ make…
Old School, New Rules: Nostalgia Ads That Capture Gen Z & Millennials
If there is one thing the last couple of years have taught us about branding, it’s this: everything that is old can be brand new. If it feels good enough. From Burger King’s nostalgia-inducing rebrand, to Pokémon’s revival, and Barbie’s neon pink conquest of popular culture, brands have learned that, when tapping into collective memory, it can feel refreshingly modern. Welcome to the age…
Billboard Advertising Gets Smart: When Outdoor Meets Digital Magic
Outdoor advertising has changed over the years. Traditional OOH has evolved in the digital era, without losing the essence of what made billboards iconic in the first place. Today, we are in the age of Billboards 2.0, the time when traditional billboard advertising meets digital interactivity to build valuable experiences that engage audiences beyond the street level. The streets we walk…
How SMBs Win the Attention Game through CTV Advertising
CTV advertising (Connected TV) has emerged as a strong space for small and midsize businesses (SMBs). TV screens were the forgotten dreams for most mom-and-pop brands. But, in the time of digital reality, big screen games are on, even for SMBs. CTV (ads delivered via streaming platforms on smart TVs, set-top boxes, gaming consoles) merges…
Global Influencer Marketing: From Worldwide Reach to Local Love
Scroll your feed in 2025, and you’ll notice a change: influence is no longer constrained by borders. U.S. brands are no longer relying on slick ads and extravagant billboards—they’re now partnering with creators who speak the world’s most universal language: authenticity. From Tokyo to Toronto, brands are realizing global influencer marketing isn’t only about finding…
Digital Branding Starts with a Right Name Before Going Digital
Digital branding is a crucial pain point for every marketer. It begins long before your potential lead or user clicks on your website to explore your products or services. To break that process down, let me give you a quick real-world example. I ran a few Google searches looking for a smart chef. While scrolling,…
Platform Dependence: What Happens When Social Media Algorithm Changes Turn Against Creators?
One day, you notice that your engagement drops almost 70%. Posts that used to bring in thousands of likes now barely get a hundred. You didn’t change your content; the algorithm did. Welcome to the era of algorithm chaos, where creators and brands have become entangled in the fluctuations of small code. Few people feel…
YouTube’s New Multi-Language Audio Is A Game-Changer For Marketers
YouTube is going global — on September 10, the platform announced that its multi-language audio dubbing feature is now available to creators worldwide. Accessibility to every global region through language is a gold mine for creators, brands, and marketers. Two years ago, the video-sharing company introduced the audio-track feature that allows creators to upload their…
Viral Memes Aren’t Just for Laughs Anymore— They’re Building Empires
If the internet is a stage, memes are the punchlines that built empires. What started as inside jokes on Tumblr or Reddit now drives brand identity, creator influence, and billion-dollar business strategies. In the creator economy, memes are more than fleeting cultural artifacts — they’re currency. For a new generation of creator-led brands, they are…
How Smart B2B Brands Use These 5 Modern Strategies to Unlock the Multiplier Effect
B2B marketing strategies can benefit from the multiplier effect. In B2B marketing, there’s no single lever that pulls revenue skyward. Growth today is a choreography—a sync between strategy, tech, and timing. McKinsey’s Global B2B Pulse Survey confirmed this a few years back. However, the report is old, but the mantra stays top of mind. What…