Meera Nair
Meera Nair is a contributing writer at Ad Pulse, focusing on marketing, technology, and ethics. She explores how data compliance and ethical considerations shape today’s AI and tech industries.
What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy around the role of brands on the social media site have been shaky at best. Watching on in horror and confusion, the world has already witnessed Musk’s unconventional style collide with the platform’s traditional advertising…
How B2B Brands Use an Omnichannel Marketing Strategy to Connect
Have you ever wondered how powerful it can be to reach your audience through multiple channels, all working together? Think about it as a marketing strategy where every touchpoint — social media, email, website and beyond — is seamlessly integrated into one cohesive plan. That’s what omnichannel is all about. An omnichannel marketing strategy can…
Debunking Five Common Myths About Advertising IDs
Have you ever wondered how ads know exactly what do you want? You passively mention headphones and suddenly they’re popping up all over your Instagram and Facebook feed. Is it magic, or is your phone listening to you? Both. Neither. The real driver behind this phenomenon is advertising IDs. It might sound like tech jargon,…
2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want to keep up with the ever-changing tastes of Gen Z and Gen Alpha. This report offers new insights and timeless reminders for brands hoping to create show-stopping ad creatives and campaigns. Traditional motivators like interest,…
Why Retention is the Heart of a Successful Brand Marketing Strategy
While attracting new customers is exciting and can open revenue opportunities, a brand marketing strategy’s real success depends on the loyalty of customers who stay long and happy. Real marketing is not just about filling the bucket of customers —it’s about patching up any leaks and turning one-time buyers into loyal advocates. Businessescan sustain growth and…
Fostering Brand Loyalty through Audio Streaming Platforms in Audience
We’ve come a long way from changing radio stations to subscribing to podcasts and audio streaming platforms. It’s been a journey of evolving audio experiences—from waiting for hours to listen to our favorite radio jockeys to simply clicking on an audiobook whenever we want. The journey was not profound only for listeners but for businesses…
Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the next day you are knocking out to try something new. In 2024, if you are serious about reaching your audience, social media advertising isn’t just an option, it is a necessity. Those days are gone,…
Lowest Price vs. Brand Loyalty: Where Do Consumers Stand?
The tug-of-war between price and brand loyalty is as old as commerce itself. For decades, businesses have worked to build strong relationships with customers, fostering loyalty through quality products, excellent service, and compelling brand stories. But in a world where consumers can compare prices in seconds and discounts are everywhere, is loyalty enough? Or does…
Latest Marketing News from August — 8 Snippets You Must Know
August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing news has been loud and creative, from blunt marketing strategies to the rise of cutesy trends. So, if you’re ready to dive into the latest and greatest from the marketing world, sit back and enjoy…