Meera Nair
Meera Nair is a contributing writer at Ad Pulse, focusing on marketing, technology, and ethics. She explores how data compliance and ethical considerations shape today’s AI and tech industries.
Reality Check: Press Release Hype vs Honest Storytelling
Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch is pitched as ‘the next big thing,’ startups and big brands alike are racing to…
Employee Generated Content: The New Authenticity Trend in Marketing
Before diving into the details of employee generated content, quick question —When did you last trust a brand’s polished advertising campaign over a candid behind-the-scenes post from one of their employees? If you’re at a loss, you are not alone! Humans, not logos, are trusted these days. That’s exactly why employee-generated content (EGC) rules the…
How to Swipe Right on the Perfect Influencer Brand Partnerships
It’s an influencer’s world, and we’re all just trying to go viral in it. But picking the right brand influencer isn’t as simple as double-tapping their latest post—it’s about finding someone who can sell your story without making it feel like a desperate ad. The right brand influencer partnerships can boost brand awareness, build trust,…
Kendrick Lamar Halftime Show Just Schooled Brands on Marketing
Kendrick Lamar didn’t just perform at Super Bowl LIX—he turned the halftime show into a tutorial in storytelling, cultural depth, and brand power. Why did his performance hit differently? Three reasons—storytelling, cultural setting, and branding—are woven through his lyrics, choreography, symbolism, and even product placement. Fresh off 2024, which had the music world buzzing—thanks to…
Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns
Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …
Publicis Media’s Power Play in Women’s Sports
Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before. While the announcement caught some off guard, it makes perfect sense. Women’s sports are an untapped goldmine, pulling…
B2B Advertising Campaigns That Prove Human Emotions Drive Success
When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean a B2B marketing campaign is dull and lifeless? Absolutely not. B2B marketing isn’t just about talking spreadsheets and making PowerPoint slides. The game is evolving, and many B2B companies…
February Marketing Roundup: 6 Bite-Sized Stories to Know
Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for the best Super Bowl ad spot—February came in hot! From record-breaking ad spends to unexpected celebrity endorsements, this month was nothing short of a marketing rollercoaster. Love was in the air… and so were brand campaigns. Meanwhile, corporate America continued its game of…
Emotional AI: Can Machines Really Understand Your Feelings?
Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize and respond to your emotions. From chatbots that offer mental health support to AI-powered cars…
Super Bowl 2025 Ads Reveal Advertising Trends in the Big Game
Americans love Super Bowl Day. And why wouldn’t they? It’s a package deal: an adrenaline-fueled game, a star-studded halftime show, and a spree of over-the-top, mind-blowing ads from beloved brands. This year’s Super Bowl had all the usual elements: Eagles vs. Chiefs, Kendrick Lamar’s halftime spectacle, and a flood of big-budget ads. However, something felt…