Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
Why AI Transparency is the New Competitive Advantage
Do you recall a time when price tags, catchy slogans, or even a complimentary tote bag were used to foster brand loyalty? Today’s consumers are swiping right to something else entirely: trust. In a world where algorithms make more decisions than humans, AI transparency has become the new currency of credibility—and it’s reshaping the market. …
AI Backlash is Back in Big Brands Because of This Major Reason
AI backlash has made its comeback. LinkedIn posts and Reddit discussions are not the usual suspects behind the backlash — this time, it is quarterly reports and CEOs backtracking on their AI views. AI has been gaining momentum for a decade. However, the push toward AI adoption has increased in the past couple of years.…
Why AI Slop is the Internet’s Newest Threat to Sanity
AI slop has become a common phrase and a dominator in Internet culture. Wherever you scroll, you will see nonsense AI imagery that makes you feel repulsive or stupefied. A cat wearing a strawberry diaper roams around with a big-muscled Alpha cat narrating a story that doesn’t make sense but makes you see it through…
Why Consent Management is the Hottest Brand Move You’re Overlooking
Let’s be honest—nobody reads the cookie consent popups. You have seen them. You have clicked “Accept All” without thinking. Or maybe you have caught a glimpse of the “Manage Preferences” link somewhere on the poor design, and concluded it is better to opt out than in. But let’s face it: user consent has long been…
Why Blandvertising Fail in 2025 and Nobody Bothers Anymore?
Scroll through your feed, and you’ll notice something strange—everything looks… the same. The fonts, the soft pastel backgrounds, the stock-photo smiles, the chirpy-but-sanitized captions. You could swap logos between five different ads, and no one would notice. That, right there, is blandvertising—branding so risk-averse, so polished, and so inoffensive that it becomes invisible. And it’s…
Cut Through the Noise. Speak to the Individual. Win the AI Buyer
You’ve got the campaign, the message, the metrics—but AI buyers aren’t biting. Why? Because they’re not buying your brand. They’re buying answers to their unique challenges. This eBook breaks down why firmographic targeting is failing today’s B2B marketers—and how contact-level targeting is driving stronger engagement, shorter sales cycles, and 25% higher conversion rates. What You’ll…
The AI Buyer Files: What does the AI buyer want?
AI buyers aren’t just chasing cool tech—they’re chasing results. In our AI Buyer Report 2, we explore what’s really driving their buying decisions (hint: everything needs to drive ROI). From departmental breakdowns to ethical and safety considerations, this report gives you all the tools you need to be a player in AI conversation and give…
The AI Buyer Files: Who is the AI buyer?
Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. Built with insights from the Digitalzone Data Cloud (powered by a seriously smart ID graph), our family of Editorial Brands, and 2 global surveys, this report answers one important question: Who is the AI buyer?
Boomerang Effect: What Keeps Boomers Coming Back
If we start segmenting B2B buyers, the boomers are one of the most impactful segments in the professional world generation, born between 1946 and 1964. Boomers hold immense economic influence, shaping industries and driving business decisions. For B2B marketers and sales teams, understanding the unique characteristics of boomers as buyers is crucial for fostering successful…
AI revolution: why marketers must lead the transformation charge
The buzz around AI is deafening. Every conference, every boardroom, every article seems saturated with it. But at The B2B Collective London—an event dedicated to exploring what’s next in B2B marketing—Kate Steadman (Chief Strategy and Transformation Officer at Xcelon) cut through the noise. In her keynote, she didn’t offer just another AI explainer. Instead, she…