Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
What Makes CTV Advertising Delicious for DoorDash
When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected devices. The sponsorship feels unusual at first glance, but it might be the clearest signal…
An In-house Marketing Agency: Broke Pepsi but Made Duolingo
An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business. External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns, and tighter data control. While we compare both, neither model is a religion. It is…
From LinkedIn to Substack: Choosing Intimacy Over Virality
The online professional world has always had its “default hangouts.” LinkedIn became the de facto digital conference hall, a mix of résumés, industry chatter, and thought-leadership one-liners. But recently, a quieter, more intimate platform has been making noise very differently. Once a scrappy newsletter startup, Substack has grown into a powerhouse where experts, leaders, and…
Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means
Only a few years back, the big tech acquisitions were only focused on building infrastructure—cloud servers, application stores, and operating systems—where it was all about scale, speed, and engineering power. However, recently they have been on a binge of acquiring creative talent and talent-enabling tools, design platforms, music-generation startups, AI for video, and even boutique…
Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients
Cindy Rose has become the new WPP CEO, succeeding Mark Read. Mark Read is set to retire from the company’s Board and as the CEO on 31st Dec, 2025, after completing more than 3 decades of his professional career. Meanwhile, the news did not shock the marketing industry, as everyone had seen this coming for some…
10 AEO Tips for Millennial Marketers to Win Attention
Google is changing the gears right now. Yes, and we are talking about AEO (Answer Engine Optimization). It is imperative that we must share the best AEO tips with each-other. So, let’s start. Welcome to the world where Google doesn’t just want your clicks, it wants your vibes. That’s right, Answer Engine Optimization (aka AEO)…
WPP Profit Warning: Can the Ad Giant Bounce Back?
When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number on the balance sheet — but a warning that even the biggest aren’t immune to the rapid changes in today’s advertising environment. The company once identified as big and stable…
From Time Sheets to Results: The Rise of Performance Marketing
Having an hourly billing model made sense when everything was manual and took time. Building campaigns involved late-night think tanks and reams of edits, and spreadsheets took days to finalize. The only way to give a price to effort was to track hours. But the landscape has flipped—and quickly. AI and automation now launch, test,…
In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers
Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility in generative results. This article explores how brands can adapt their strategies to stay authoritative and discoverable across Google AI Overviews, ChatGPT, Perplexity, and beyond. Search is no longer just about climbing Google’s blue links—it’s about…
Is Personalization in Digital Marketing Genius Targeting or Digital Voyeurism?
The Fine Line in Personalization: In the age of hyper-targeted ads and AI-driven recommendations, personalization in digital marketing is both a competitive edge and a potential PR nightmare. This edition explores where brands should draw the line between delighting customers and making them feel watched. Do you ever feel like your phone is invading your…