Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
Channelize Memories in your Festival Marketing Strategy for Sales Growth
We are entering the time of festivals in the midst of inflation and tariffs. The talk for festival marketing strategy is significant where consumers are running away from stores or buying anything. If a purchaser thinks more than once while going through the aisle, your brand is on the line of getting ignored or not…
The Hidden Power of Post-Purchase Experience in Driving Retention
The sale used to be the finish line. Today, it’s only the starting line. In a crowded marketplace where products look the same and ads blur together, the post-purchase experience has become the true battlefield for loyalty. What happens in the hours, days, and weeks after customers click “buy” will determine whether they become a…
Customer Loyalty Demystified: 4 Bonds That Actually Work
Customer loyalty isn’t a program, it’s survival. For brands, it’s the thin line between being the GOAT and being ghosted. Sure, freebies and coupon codes can win a click, but can they win a customer’s mindshare? Not for long. Ogilvy’s recent study reminds us of a brutal truth: loyalty isn’t built on discounts or gimmicks.…
Emotional Loyalty in 2025: How to Win Lasting Customer Trust
Loyalty is not what it used to be. Remember when “buy nine, get the tenth free” was a great way to generate customer loyalty? Those days are gone. In 2025, transactional loyalty programs are beginning to look like dinosaurs—impressive at the time, but simply not built to last. The “loyalty programs” that are offered to…
What Marketers Should Know About the Omnicom-IPG Merger
The advertising industry just had its mic-drop moment. The Omnicom-IPG merger, valued at approximately $13.5 billion, represents far more than just a headline. Rather, it represents a force that will reshape the very foundations upon which global agencies exist. For years, there has been conjecture about who would blink first in the race to scale.…
Google Just Released New AI Marketing Tools You Can’t Ignore
You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster than most brands can adapt. If you’re not paying attention to these changes, you’re already…
August Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The landscape of August marketing was set already due to back-to-school and back-to-college campaigns. However, there were other players in the same set of markets ready to steal the attention. Right, we are talking about attention whether it is deserving or not. Attention is the market’s new currency and we have deep dived in our…
Inbox to Income: How Direct Marketing Is Powering Today’s Boldest Entrepreneurs
In a world captivated by bright shiny objects, social media campaigns, and viral videos, direct marketing is the unsung hero in the entrepreneurial identity space. From bootstrapped firms to million-dollar one-person shops, the powerful ability to connect directly to customers in their inbox, DM, or even mailbox is now a superpower. After all, this is…
What Makes CTV Advertising Delicious for DoorDash
When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected devices. The sponsorship feels unusual at first glance, but it might be the clearest signal…
An In-house Marketing Agency: Broke Pepsi but Made Duolingo
An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business. External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns, and tighter data control. While we compare both, neither model is a religion. It is…