Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
The Role of AI in Digital Marketing Revolution
As the digital revolution progresses, an increasing number of businesses are turning to Artificial Intelligence (AI) to enhance their marketing strategies. In today’s tech-savvy world, AI is crucial for staying competitive in digital marketing, providing numerous opportunities to boost ROI and optimize campaigns for better results. In today’s competitive landscape, businesses must recognize the potential…
A Deep Dive into the Google Ad Tech Antitrust Lawsuit
If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught the attention of some pretty important people— like the U.S. Department of Justice (DOJ). So,…
How to Win Gen-Z in 2024 through Gamification Marketing
Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy generation, traditional advertising is no longer impressive. They’re more interested in engaging, interactive and unique experiences that allow them to participate, compete, and have fun. Social media is full of overloaded information at every corner—making…
AI in Digital Marketing: Tools and Tips for Smarter Campaigns
When people think of AI in digital marketing, they jump straight on chatbots and ChatGPT creating titles and headings. But let’s just admit it— applications of AI are so much more than customer service apps answering your queries. For today’s marketers AI is a powerful tool that has unlimited possibilities that go beyond answering basic…
Why Live Stream Marketing is Winning Over Gen-Z
From exclusive fashion shows to immersive sports events, live stream marketing is no longer just a trend—it’s now a powerful tool for storytelling and community building. Live streaming has transformed into a major marketing powerhouse, especially for brands aiming to connect with their gen-z audience. With features like live interactions and Q&A sessions, streaming has…
How to Use GenAI in Marketing Without Losing Authenticity
In an era where creativity meets technology, generative AI stands out as a transformative tool for artists, writers, and creators, offering new avenues for innovation across diverse fields. However, a central challenge arises: how can creators leverage this powerful technology without compromising their unique voice and authenticity? To navigate this landscape effectively, it’s essential to…
Elon Musk Paid $5 Million to End Feud After Brazil X Ban
Elon Musk vs. Brazil— the unexpected car crash no one saw coming but now can’t look away from. If you haven’t been following the Brazil X ban, here’s a TLDR: Musk refused to accept critical feedback and flaunted his ego by shutting down X’s office in the country, claiming to be a protector of free…
Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior
The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we have super formulae based on consumer market behavior to devise a foolproof plan for the…
How Social Media Trends Are Influencing Product Development
Browsing through your social media and a certain product seems to appear everywhere? Like every single place you look? The answer is actually simpler than “your device is listening.” Visibility is often due to user generating content: brands target potential audiences and collaborate with influencers to ensure their products appear in your feed. Customers share…
The Power of Meme Marketing: Secrets to Going Viral
Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are leveraging to forge deeper, more personal connections with their customers. Every single person has fallen victim to a viral meme. We begrudgingly engage, consume, share with our friends. But over time, memes have become the…