Lindsey Giardino
Lindsey Giardino is a freelance writer based in Iowa. She's worked with clients ranging in industries from higher education to healthcare to technology and beyond. She dubs herself a lifelong learner, an avid reader, a sub-par cook, and a tries-her-best mom to two little boys.
Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
FTC Crack Down on Influencers: What New Disclosure Rules Mean for Your Brand
Imagine you are scrolling through your favorite social media app, seeing a post that seems personal, relatable, and spontaneous—until you notice a tiny #ad at the end. Suddenly the magical moment loses its sparkle. If you think influencer marketing is harder to spot, you are not alone. The line between the sponsored and personal content…
Micro vs. Macro-Influencers: Finding the Right Fit for Your Brand
In the ever-changing world of influencer marketing, things have really taken off in the past ten years. What used to be a small, niche way for brands to get their name out there has now become a massive part of many brands marketing campaigns. Influencers are now a big deal when it comes to how…
Is Immersive Advertising Making a Difference in Market?
Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…
Why Brand Transparency Leads 2025 Marketing Strategies
Marketing has changed significantly, with customers now holding the power in relationships with brands. They expect transparency and have little patience for subpar experiences. Unhappy customers will quickly switch to other brands. To build lifelong, loyal customers, meeting their expectations is crucial. Establishing lasting relationships with today’s customers requires delivering relevant, personalized experiences. However, trust…
How Digital NFTs Are Changing the Game for Brands
NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…
Podcast Advertising: Where Connection Meets Conversion
Podcast advertising is in its golden era, loved by young listeners like Gen Z and Gen Alpha. From authentic to on-the-go content format—podcasts are breaking all records. This unique way of connecting and knowing in person makes podcasts one of the powerful marketing tools. Isn’t it interesting? Today, listeners aren’t just tuning in—they’re engaging, sharing,…
Social Media Algorithms: Navigating the Ever-Changing Landscape
The evolution of social media over the past decade is truly remarkable. It seems like just yesterday we were all familiarizing ourselves with Facebook and Twitter. Now, we find ourselves immersed in a complex and dynamic world of various platforms, algorithms, features, and trends. The rapid pace of change in this digital landscape is both…
Keurig Dr Pepper Marketing Proves the Power of Community Branding
Keurig Dr Pepper marketing is insane. After acquiring top spot in big three, it’s rocking the house, blowing the roof, and giving competitors a serious run for their bubbles. And when a brand that’s been around since the invention of the lightbulb is trending, you know something special is bubbling behind the scenes. From 2000 to…
Interactive Content Marketing: How Games are Winning Over Gen Z
Grabbing customer attention is too challenging nowadays. With endless options to just scroll through, brands are battling hard to get the attention of their potential customers—especially from Gen Z. This generation is called digital native—they are more into personalized experiences and relatable content. Highly impressed by the new era of marketing like quizzes and polls,…