Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Why AI Slop is the Internet’s Newest Threat to Sanity
AI slop has become a common phrase and a dominator in Internet culture. Wherever you scroll, you will see nonsense AI imagery that makes you feel repulsive or stupefied. A cat wearing a strawberry diaper roams around with a big-muscled Alpha cat narrating a story that doesn’t make sense but makes you see it through…
Why Consent Management is the Hottest Brand Move You’re Overlooking
Let’s be honest—nobody reads the cookie consent popups. You have seen them. You have clicked “Accept All” without thinking. Or maybe you have caught a glimpse of the “Manage Preferences” link somewhere on the poor design, and concluded it is better to opt out than in. But let’s face it: user consent has long been…
Why Blandvertising Fail in 2025 and Nobody Bothers Anymore?
Scroll through your feed, and you’ll notice something strange—everything looks… the same. The fonts, the soft pastel backgrounds, the stock-photo smiles, the chirpy-but-sanitized captions. You could swap logos between five different ads, and no one would notice. That, right there, is blandvertising—branding so risk-averse, so polished, and so inoffensive that it becomes invisible. And it’s…
Cut Through the Noise. Speak to the Individual. Win the AI Buyer
You’ve got the campaign, the message, the metrics—but AI buyers aren’t biting. Why? Because they’re not buying your brand. They’re buying answers to their unique challenges. This eBook breaks down why firmographic targeting is failing today’s B2B marketers—and how contact-level targeting is driving stronger engagement, shorter sales cycles, and 25% higher conversion rates. What You’ll…
The AI Buyer Files: What does the AI buyer want?
AI buyers aren’t just chasing cool tech—they’re chasing results. In our AI Buyer Report 2, we explore what’s really driving their buying decisions (hint: everything needs to drive ROI). From departmental breakdowns to ethical and safety considerations, this report gives you all the tools you need to be a player in AI conversation and give…
The AI Buyer Files: Who is the AI buyer?
Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. Built with insights from the Digitalzone Data Cloud (powered by a seriously smart ID graph), our family of Editorial Brands, and 2 global surveys, this report answers one important question: Who is the AI buyer?
Boomerang Effect: What Keeps Boomers Coming Back
If we start segmenting B2B buyers, the boomers are one of the most impactful segments in the professional world generation, born between 1946 and 1964. Boomers hold immense economic influence, shaping industries and driving business decisions. For B2B marketers and sales teams, understanding the unique characteristics of boomers as buyers is crucial for fostering successful…
AI revolution: why marketers must lead the transformation charge
The buzz around AI is deafening. Every conference, every boardroom, every article seems saturated with it. But at The B2B Collective London—an event dedicated to exploring what’s next in B2B marketing—Kate Steadman (Chief Strategy and Transformation Officer at Xcelon) cut through the noise. In her keynote, she didn’t offer just another AI explainer. Instead, she…
Join the AI conversation: everything you need to know.
The buzz around AI isn’t just loud—it’s constant. From boardrooms to Reddit threads, AI is a hot topic that’s shaping how businesses operate and how professionals across departments think about innovation. But to truly join the conversation, you need more than just a surface-level understanding. You need to know what’s being said, why it matters,…
How Gen-Z is redefining the future of B2B transactions
If you’re in the B2B space, you’ve probably noticed a shift in the way buying decisions are being made. And no, it’s not just because of a new set of trends or buzzwords—it’s because of Gen-Z. Those 18-24-year-olds are true digital natives, and as they are starting to enter the workforce, they’re quickly becoming the…