Garima Sinha
Debunking Five Common Myths About Advertising IDs
Have you ever wondered how ads know exactly what do you want? You passively mention headphones and suddenly they’re popping up all over your Instagram and Facebook feed. Is it magic, or is your phone listening to you? Both. Neither. The real driver behind this phenomenon is advertising IDs. It might sound like tech jargon,…
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Why Retention is the Heart of a Successful Brand Marketing Strategy
While attracting new customers is exciting and can open revenue opportunities, a brand marketing strategy’s real success depends on the loyalty of customers who stay long and happy. Real marketing is not just about filling the bucket of customers —it’s about patching up any leaks and turning one-time buyers into loyal advocates. Businessescan sustain growth and…
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Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the next day you are knocking out to try something new. In 2024, if you are serious about reaching your audience, social media advertising isn’t just an option, it is a necessity. Those days are gone,…
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Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
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Original Content Rocks Typical OTT Advertising Strategy
If you’re asking “what is OTT,” well folks – you already know. OTT, or Over-the-Top platforms stream content across the internet, rather than traditional cable channels. Yes, we’re talking Netflix, Hulu, Max, Disney+. We all have our fav platform where we binge the latest content, or a platform that makes our favorite content in-house. Over…
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What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers
The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the spark that turns an ordinary message into memorable campaigns, the magic that captures the audience’s attention. But what happens when creativity is forced to stay within boundaries? Crafting compelling stories is stifled by new restrictions…
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How to Bring Marketing into Voice Search Optimization: Preparing for the Future
Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?” Cool, back on track, and just a glimpse into the world of…
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What’s On the Horizon for Programmatic Advertising?
Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and get ready to learn a bunch of random new words. Oh, and embark on an…
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Are Ad-free Subscriptions a Threat to Modern Advertising?
Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a lifesaver for consumers who dabble across different platforms and want their quality content, fast. With this update, as more consumers choose to opt for ad-free experiences, advertisers now must think about other strategies to…
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Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up. This new, transformative frontier has revolutionized today’s businesses…
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