Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing
Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…
How to Bring Marketing into Voice Search Optimization: Preparing for the Future
Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?” Cool, back on track, and just a glimpse into the world of…
South Korean Beauty Brands Lead Orgs in AI Innovation
With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…
The Buyers Guide to Marketing Automation Platforms
Who has time to coordinate every. single. part. of their marketing campaign or strategy? Odds are, not you. Marketing automation platforms are the sweet spot for businesses looking to supercharge their marketing, boost customer engagement, and drive sales. With so many options, finding the perfect fit for your needs can feel overwhelming. But, we got you!…
Find Now What is Happening with X After Elon Musk Advertisers Interview Where He Cussed them
Eight months ago, Elon Musk advertisers found themselves shocked when the tech giant artfully told them to “go f**k themselves” in an interview with Andrew Ross Sorkin of the New York Times. Musk’s uncensored outburst wasn’t just a slip of the tongue – it was a direct hit after Disney+ yanked its ads from X…
How Consumer Direct Marketing is Reshaping B2B Strategies
The lines between B2B and B2C marketing are blurring. These two fields were traditionally considered distinct, with different strategies, goals, and techniques. However, B2B marketers increasingly take cues from consumer direct marketing to better engage their audiences and drive results. As B2B buyers now expect the same level of personalization, engagement, and seamless experiences as…
4 Things That Make Apple the Creative IT Girl of Modern YouTube
Sure, Apple is that girl. She’s everywhere, all the time, constantly. Think back to the past year – have you seen an Apple video ad? Of course you have. So, what exactly does Apple do differently? Why are they killing the game when others struggle to get a few measly views? A few critical strategies,…
9 LGBTQ+ Marketing Professionals to Follow on LinkedIn
In marketing, representation isn’t just a buzzword—it’s a movement. More than ever, brands are being held accountable for how they engage with diverse audiences, and that includes the LGBTQ+ community. But how do you ensure your marketing efforts are authentic, inclusive, and actually resonate? By learning from the experts who are leading the charge. LGBTQ+…
What’s On the Horizon for Programmatic Advertising?
Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and get ready to learn a bunch of random new words. Oh, and embark on an…
Can We Ethically Use AI in Retail Fashion?
Short answer: yes. Like most industries, fashion is diving headfirst into AI in retail, using it to streamline operations, forecast trends, and enhance the customer experience. But can it be done ethically? That’s the real question. Not surprisingly, there are some risks. Privacy concerns loom large as AI systems collect and analyze massive amounts of…