Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Why Retention is the Heart of a Successful Brand Marketing Strategy
While attracting new customers is exciting and can open revenue opportunities, a brand marketing strategy’s real success depends on the loyalty of customers who stay long and happy. Real marketing is not just about filling the bucket of customers —it’s about patching up any leaks and turning one-time buyers into loyal advocates. Businessescan sustain growth and…
Fostering Brand Loyalty through Audio Streaming Platforms in Audience
We’ve come a long way from changing radio stations to subscribing to podcasts and audio streaming platforms. It’s been a journey of evolving audio experiences—from waiting for hours to listen to our favorite radio jockeys to simply clicking on an audiobook whenever we want. The journey was not profound only for listeners but for businesses…
Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the next day you are knocking out to try something new. In 2024, if you are serious about reaching your audience, social media advertising isn’t just an option, it is a necessity. Those days are gone,…
Lowest Price vs. Brand Loyalty: Where Do Consumers Stand?
The tug-of-war between price and brand loyalty is as old as commerce itself. For decades, businesses have worked to build strong relationships with customers, fostering loyalty through quality products, excellent service, and compelling brand stories. But in a world where consumers can compare prices in seconds and discounts are everywhere, is loyalty enough? Or does…
Latest Marketing News from August — 8 Snippets You Must Know
August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing news has been loud and creative, from blunt marketing strategies to the rise of cutesy trends. So, if you’re ready to dive into the latest and greatest from the marketing world, sit back and enjoy…
Reddit Advertising Plan May Help Brands Without Upsetting Users
A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals. And that’s precisely what makes Reddit…
Inside the Customer Experience of Advergames
Advergames? What? Yeah, same. But chances are, you’ve come across one — or maybe even played one yourself. Advergames are app-style games designed to entertain while subtly promoting a brand. These digital experiences blend marketing with gameplay, offering a creative way to introduce products or services while providing an engaging customer experience. Unlike traditional advertisements…
What Guinness’ Campaign Teaches Us About Marketing
Guinness’ campaign has mastered the art of scarcity in its marketing strategy. They don’t give us much, so we drop everything and look when they do. Guinness doesn’t frequently flood the market with large-scale campaigns. Instead, the brand strategically chooses the perfect moments to engage its audience, ensuring that it leaves a lasting impression when…
Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…