Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Is genAI Advertising Becoming a Concern for Brands? WFA Survey
A recent survey from the World Federation of Advertisers (WFA) dropped a bombshell: most major brands are nervous about the legal, compliance, and ethical minefields that could blow up their reputation if their agencies lean too hard on genAI advertising strategies. But does that mean brands are hitting the brakes on AI altogether? Not really. …
How Digital Transformation Marketing is Shaping the Future
Marketers have long relied on the 5Ps—Product, Price, Place, Promotion, and People. Traditionally, the classic 5Ps were fixed static before marketers created any effective marketing strategy. But with the advancement in digital transformation marketing over the past decade, today’s marketing is more about flexibility, customization, and technology than strict frameworks. This new era has led…
The Power of Vegan Food Brand Marketing
Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…
Heineken US Open Marketing Highlights Zero-Alcohol Beer and Moderation
Imagine the sun setting over the US open, the crowd roaring with excitement and a cold drink in hand—but it’s not your typical beer. But this year, Heineken served up something unexpected that’s making waves off the court. Embracing growing health trends and consciousness among Gen Z, popular beer brand Heineken introduced a brand new…
Marketing Trends in 2024: A breakdown of the most influential trends of the year
It’s that time of year when new ideas, refreshed goals, and innovative approaches are prevalent in the marketing world. Everyone is focused on maximizing budgets and getting the most out of their ROI. It’s crucial to stay informed about upcoming trends for the next year, especially as the digital landscape continues to rapidly evolve. Marketing…
Email Marketing Market Expected to Exceed USD 46.1 Billion by 2033
Yes, it’s true—scrolling through Instagram, TikTok and other social platforms has become part of our lifestyle. But is digital marketing just about those entertaining and flashy feeds, or is there more to the story? Email marketing is still a major player and the oldest and most reliable channel. And if you think it’s outdated, it’s…
Greenpeace Dove Protest May Reveal What Goes Behind Brands’ ESG Pledges
This month, Greenpeace released a short video mirroring Dove’s famous branding videos condemning the company’s toxic influence on the environment. This was not the first time Greenpeace publicly criticized Dove and its parent company, Unilever, for their continued use of single-use plastic packaging. However, for the first time, the whole eco-debacle is going loud and dramatic…
The Future of Social Media Marketing: Nine emerging trends and potential disruptions
Social media marketing is poised at the edge of innovation, navigating through rapidly changing user expectations and technological advancements. As the digital landscape continues to evolve, marketers find themselves at a crossroads where old strategies collide with new possibilities. In this blog, we delve into nine key trends shaping the future of social media marketing…
How Advertising Agencies Are Adapting to the Creator Economy
The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over. Amid a sea of social media, creators on Instagram, YouTube, and TikTok have outshone agencies as powerful marketing tools. Creators, often referred to as influencers, are digital celebs who choose to directly connect with the…
How our Advertising Industry Hiring Landscape is Shifting
Good news for people who are eyeing a future in the advertising and marketing sector. According to industry expert predictions, the advertising and marketing industry will soon be flooded with opportunities that will break all records. Yes, you heard it right! For booming advertisers and marketers, this is not just some random news—but more of…