Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape
Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…
The Loyalty Loop that Elevates Brand Positioning through Community Branding
When you think of Harley-Davidson, you probably picture roaring engines, leather jackets, and the open road. But did you know Harley also has a full-blown community for its bike owners? H.O.G.—Harley Owners Group. Members join local chapters, participate in epic rallies, and enjoy loyalty perks that make them feel part of something bigger than just…
Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions. However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
How YouTube’s Deepfake Detection Tool is Transforming Brand Safety
For advertisers and marketers, deepfake videos are an alarming concern —as brands invest a lot to maintain their brand image and a manipulative video like this can cause irreparable damage in minutes to them. The same goes for influencers and creators who might unknowingly find themselves featured in false endorsements or scandalous content. To combat…
Influencers are New Stars of Film Marketing in Hollywood
Wicked—the long-awaited movie starring Ariana Grande and Cynthia Erivo—has Broadway fans and Wizard of Oz lovers counting down the days. While the film marketing for Wicked is at its peak, one moment stood out: the Kardashian-Jenner clan attending a private screening of the movie alongside Ariana and Cynthia, shared through Kim K’s Instagram story. Naturally,…
How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…
Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
FTC Crack Down on Influencers: What New Disclosure Rules Mean for Your Brand
Imagine you are scrolling through your favorite social media app, seeing a post that seems personal, relatable, and spontaneous—until you notice a tiny #ad at the end. Suddenly the magical moment loses its sparkle. If you think influencer marketing is harder to spot, you are not alone. The line between the sponsored and personal content…
Micro vs. Macro-Influencers: Finding the Right Fit for Your Brand
In the ever-changing world of influencer marketing, things have really taken off in the past ten years. What used to be a small, niche way for brands to get their name out there has now become a massive part of many brands marketing campaigns. Influencers are now a big deal when it comes to how…