Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…
What Happens When AI in Social Media Redefines Advertising?
You’re scrolling through social media, and suddenly, an ad for the exact sneakers you searched for last week pops up. And sometimes your feed is filled with different brands’ ads offering “can’t-miss deals.” It’s no coincidence —it’s the invisible hand of AI in social media algorithms working behind the scenes to choreograph your experience. Social…
CeraVe Marketing Blends Science, Simplicity, and Culture
Launched in 2006 with just three humble products, CeraVe has skyrocketed to become Gen Z’s ultimate skincare BFF. How? By experimenting and rewriting the rulebook of the skincare industry, CeraVe marketing has planned its personality to be honest, unassuming, and relatable. What sets CeraVe apart in the crowded skincare aisle is its unique, no-nonsense marketing…
Why Experiential Marketing is Making a Comeback
You’re strolling through a crowded city plaza when a giant branded food truck catches your eye, offering free samples of a new coffee flavor. The smell, the setup, and the friendly barista handing out cups make you pause. It’s not just an ad; it’s an experience. Meet experiential marketing, where brands make consumers part of…
Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV
As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…
Shoppable Ads Turn Mobile Screens into Storefronts
You are scrolling through social media platform and suddenly your favorite influencer wearing a chick jacket pops in front of you. You loved it and instead of asking, “Where can I buy that?” A little pop-up lets you add it to your cart and check out—all without leaving the app. Welcome to the world of…
Unreality and Unsung Experiences Shape Creative Trends of AI in 2025
The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in the world. AI in 2025 is set to blur the lines between real and unreal spaces, according to Adobe’s Creative Trends 2025 report. It’s a time when consumers want to interact with creatives that go…
Rundown of December Marketing News — 6 Bite-Sized Stories Every Marketer Should Know
As 2024 winds down, the marketing world remains as dynamic as ever. The year has been a rollercoaster, from political shifts that could reshape brand strategies to ongoing debates around social platforms. With Trump 2.0 looming and TikTok’s future uncertain, 2025 promises seismic shifts for marketers. But before we look ahead, let’s dive into the…
Sober Sips: How Gen Z is Brewing a New Beer Culture
Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands. Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…
Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend
If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…