Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
B2B Advertising Campaigns That Prove Human Emotions Drive Success
When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean a B2B marketing campaign is dull and lifeless? Absolutely not. B2B marketing isn’t just about talking spreadsheets and making PowerPoint slides. The game is evolving, and many B2B companies…
February Marketing Roundup: 6 Bite-Sized Stories to Know
Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for the best Super Bowl ad spot—February came in hot! From record-breaking ad spends to unexpected celebrity endorsements, this month was nothing short of a marketing rollercoaster. Love was in the air… and so were brand campaigns. Meanwhile, corporate America continued its game of…
Emotional AI: Can Machines Really Understand Your Feelings?
Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize and respond to your emotions. From chatbots that offer mental health support to AI-powered cars…
Super Bowl 2025 Ads Reveal Advertising Trends in the Big Game
Americans love Super Bowl Day. And why wouldn’t they? It’s a package deal: an adrenaline-fueled game, a star-studded halftime show, and a spree of over-the-top, mind-blowing ads from beloved brands. This year’s Super Bowl had all the usual elements: Eagles vs. Chiefs, Kendrick Lamar’s halftime spectacle, and a flood of big-budget ads. However, something felt…
In Conversation: How UGC Turns Customers into Creators
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…
In Conversation: Bill Sebald on Search Engine Trends in the Age of AI
The Changing Face of Brand Comms In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Like many people, a quick question led me straight to…
Designing Digital Onboarding That Inspires in 2025
Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…
How Digital Employee Onboarding is Transforming First Days
Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…
How Digital Onboarding Shapes B2B Employee Satisfaction
In today’s digital-first world, businesses thrive on their ability to create seamless experiences—not just for customers but also for employees. In the B2B space, employee satisfaction directly influences client relationships and long-term business success, and it becomes even more critical. Employer branding isn’t just about recruitment marketing; it’s about how employees experience the company from…
The Underbelly of Honey Affiliate Marketing
“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam. “Alleged” is the keyword here, but what started as a game-changing…