Garima Sinha
Designing Digital Onboarding That Inspires in 2025
Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…
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How Digital Employee Onboarding is Transforming First Days
Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…
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AI Powered Creativity: Why New Marketers Don’t Fear the Robot
It is true, isn’t it? AI once used to be the stuff of sci-fi movies—far-fetched, futuristic, and maybe a little terrifying. Today, AI is more than just a theory, it is running ad campaigns, writing snappy copy, and designing jaw-dropping graphics and videos at lightning speed faster than we can imagine. To adopt this new…
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The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
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From Filters to AI Creative Photos: How AI is Redefining Content
How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be shared on social media. It added all the coolness to your photo with minimal effort,…
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AI Just Took Over Google Ads – Here’s What You Need to Know
Exciting news for marketers—Google Ads is getting a game-changing AI-powered makeover in 2025. And no, this isn’t just another minor tweak or an update that shifts ad placements. This is a full-scale transformation that will redefine how digital advertising works. AI is no longer just a behind-the-scenes assistant—it’s stepping into the spotlight as the driving…
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7 Best Practices for Translating Marketing Campaigns in a Globalized World
Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly global. However, direct translations often fall short—what resonates in one market may completely miss the mark in another. Adapting brand messages while maintaining intent, tone, and cultural relevance is more important than simply using the…
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Business Growth Strategies: How Marketing, Advertising, and Sales Drive Success
What comes to mind when you hear the words — marketing, advertising, or sales? Many people use these terms interchangeably, assuming they all serve the same function in business. While they are interconnected, each plays a unique and essential role in transforming a curious prospect into a loyal customer. In today’s hyper-digital world, these roles…
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Unlocking the Power of Micro-Communities in Social Media Marketing
We have all witnessed how the world of digital marketing is constantly changing, and the emergence of social media micro-communities is one of the biggest shifts so far. Unlike broad audience marketing, which aims for massive reach—micro communities allow businesses to engage with highly segmented audiences, niche groups that share common values and interests. These…
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Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit?
You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…
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