Garima Sinha

marketing engineer

Marketing Engineer: The Tech-Savvy Hero Marketers Didn’t Know They Needed 

By Garima Sinha / June 3, 2025

Yes, it’s undeniable — earlier campaign marketing was all about catchy slogans, big-budget TV ads, and a creative director pacing the room, “Let’s make this campaign a hit.” At that time, creativity was the king, and marketing was more than science. But fast-forward to today’s data-fueled digital world, a new kind of maestro is taking…

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Advertising Spend

The Domino Effect: How Tariffs Are Disrupting Global Advertising Spend in 2025

By Garima Sinha / May 30, 2025

We don’t typically think of advertising agencies or marketing budgets when we hear the word “tariffs. Instead, we think of trade negotiations, shipping containers, or global politics—no advertising spend. But behind closed doors, that’s exactly where tariffs are quietly making their impact on how brands are spending on advertising .  Tariffs are essentially taxes on…

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Live Sports Advertising

Live Sports Advertising in 2025: The Triple Win Playbook 

By Garima Sinha / May 29, 2025

The whistle blows, the crowd roars, and the real action kicks off —not just for the athletes on the field but also for advertisers. In 2025, Live Sports Advertising has turned into one of the biggest power plays in the marketing world.   Businesses, broadcasters, and audiences are all on the same playing field as real-time…

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influencer marketing agencies

Are Influencer Marketing Agencies Shaking Up Traditional Ad Agencies?

By Garima Sinha / May 27, 2025

A decade ago, if a brand wanted to break the internet, they’d call their agency, schedule a pitch meeting, book studio time, and launch a campaign months later. Fast forward to 2025, and a 22-year-old content creator with a ring light and a killer “GRWM” (Get Ready with Me) reel might just outperform that same…

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Cracking Social Media Algorithms

Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today

By Garima Sinha / May 23, 2025

Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to unpack what’s really going on behind your social media feed in 2025. Turns out, social media algorithms aren’t calling all the shots anymore. From the rise of creator-first content to the shift toward authentic engagement…

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AI-driven behavior

Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha / May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap, the item’s already in your cart, shipping on the way. Smooth, right? But here’s the twist: it wasn’t you who added it. Magic—no, it’s your AI assistant. Your AI-driven behavior…

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customer journey map​

In Conversation: Aparajita Vidyarthi on Rethinking the Customer Journey in a Swipe-First World

By Garima Sinha / May 19, 2025

Swipe-first, scroll-free, story-led: In this conversation, Aparajita Vidyarthi unpacks how short-form content is transforming the customer journey. As traditional funnels flatten into loops, she explains why journey mapping in 2025 must focus on micro-moments, brand authenticity, and algorithm-ready storytelling. Scrolling is out. Swiping is in. We’re officially entering into the no-scroll era—a space where audience…

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Immersive Brand Activations

From Passive to Participatory: Why Immersive Brand Activations Matter  

By Garima Sinha / May 19, 2025

Billboards and predictable product placements are now boring. The future of brand love — it’s immersive, emotional, and unforgettable. We live in the age of attention scarcity. Consumers scroll, skip, and swipe their way through ads like it’s second nature. In today’s noisy digital world, immersive brand activations cut through the noise by making people…

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Brand Awareness and the Customer Journey Map in 2025

AI Knows You Better Than You Think: The 2025 Guide to Brand Awareness and Loyalty

By Garima Sinha / May 15, 2025

Have you ever felt like a brand knows you a little too well? Like, when your phone lights up at 2 AM with an ad for that neon green water bottle you almost bought — but didn’t? Or when your Monday morning Spotify playlist cues up exactly the song you needed? You never checked out.…

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dark funnel marketing

Dark Funnel Marketing: The Invisible Hand Behind Every Click

By Garima Sinha / May 13, 2025

It always happens, doesn’t it? You are chatting with a friend on WhatsApp when a friend casually drops a link to a new skincare brand they have been loving. Later, you spot someone raving about the same brand on Instagram Stories. You add their bestseller to your cart without seeing it after a week. That’s…

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