Garima Sinha

Are Ephemeral Content Posts Losing Appeal?

The Quiet Exit from 24-Hour Stories: Are Ephemeral Content Posts Losing Appeal?

By Garima Sinha / April 8, 2025

Once the crown jewel of social media, ephemeral content—those 24-hour stories we once swiped through religiously—is quietly losing steam. What started as a thrilling way to share real-time, unfiltered moments now feels more like background noise. So what happened? Remember when Snapchat introduced ‘Stories’, and suddenly, everyone was hooked on the 24-hour thrill? What started…

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Meta Digital Marketing Playbook

Meta’s Digital Marketing Playbook: Key Strategies Marketers Can’t Ignore

By Garima Sinha / April 3, 2025

 Meta is reshaping the digital marketing landscape with a series of powerful tools and innovations. To stay ahead of the curve, marketers must adapt quickly—and Meta’s Digital Marketing Playbook is essential reading. From social commerce and AI-powered advertising to privacy-first strategies, Meta is rewriting the rules. For marketers and advertisers, the big question is: Are…

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Meta community notes

Meta ‘Community Notes’: An Innovation for Free Speech, or Just a Hot Mess?

By Garima Sinha / March 31, 2025

Meta has introduced a new feature called Meta Community Notes to the constantly changing landscape of digital communication. This innovation by Meta aims to enhance transparency and accuracy in information. With misinformation running rampant on social media, Meta’s decision to implement this crowdsourced fact-checking system could redefine how users engage with content. Meta frequently updates…

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lessons from Women's Day marketing campaigns

Lessons from Women’s Day Marketing Campaigns: Key Takeaways for Brands in 2025

By Garima Sinha / March 25, 2025

Every Year, International Women’s Day comes and fills our social media feed with inspiring messages, brand pledges and strong commitments of support for gender equality. International Women’s Day has long served as a focus point for brands to showcase their support towards women empowerment and equality.   But let’s just be honest—consumers have already witnessed it…

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Future of Entrepreneurship

How Female Led Businesses are Shaping the Future of Entrepreneurship

By Garima Sinha / March 24, 2025

Let’s be honest: female led businesses are way overdue for their moment in the spotlight. Can we say it? Women entrepreneurs are shattering stereotypes, breaking barriers, changing the rules, and proving that there is no (particularly no) playbook for success. From innovative startups to legacy brands getting a glow-up, women are leading fresh, fearless, and…

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Women's Day sales strategies

7 Winning Women’s Day Sales Strategies to Boost Revenue

By Garima Sinha / March 21, 2025

To all the wonderful women out there, you are strong, inspiring, and deeply appreciated today and every day. Because a world that celebrates women is a better place to live. This Women’s Day, brands showed up in full force with their marketing tactics and strategies. From empowering campaigns to thoughtful discounts to big events, every…

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In Conversation: Navigating Crisis Communication Plans

By Garima Sinha / March 20, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Every brand experiences issues with its…

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White Lotus Marketing

How White Lotus Marketing Became HBO’s Strongest Campaign

By Garima Sinha / March 19, 2025

Ah… The White Lotus, an addictive cocktail season full of drama, jaw-dropping cinematography, and satire that has mesmerized us. It asks a question: Who would we be on an expensive resort vacation like this?   With its drama-filled vacations, stunning cinematography, and razor-sharp satire, HBO has created a series that keeps audiences hooked. But after…

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Super Bowl 2025 Ads

Super Bowl 2025 Ads: A Masterclass in Celebrities, AI, and Humor

By Garima Sinha / March 17, 2025

The Super Bowl isn’t just about the game anymore—it’s an all-out marketing showdown. With every passing year, it’s like brands are in their own competition, trying to outdo each other with the most talked-about commercials. In 2025, they took it to the next level.  This year’s Super Bowl 2025 ads not only entertained but also…

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Instagram dislike feature

Instagram Dislike Feature: Will It Fix the Comment Section or Create More Chaos?

By Garima Sinha / March 17, 2025

Yes, you heard it right. The Instagram dislike feature is here… well, almost. Honestly, we have mixed thoughts about it. Instagram is testing a new “dislike” feature for comments—but not in the way you might expect. Hold on before imagining a red thumbs-down next to every post (relax, this isn’t YouTube 2010).  If you’ve ever…

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