Garima Sinha
How Fashion and Sports Brands Score Big with Athlete Marketing
Fashion and sports are the powerful duo — whether its designer sports shoes or athletes turning heads in high-fashion looks. At the heart of this iconic moment is the strategy how brands redefine their strategies to connect with audience calling it as athlete marketing. With such a high impact among audiences, athlete marketing is no…
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Zero-Party Data Revolution: A Game-Changing Insights for Advertisers
We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…
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Cutting Through the Hype: The Truth About Green Marketing
Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…
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Lessons from Luxury Auto Jaguar Marketing of Project Roar
Popular luxury brands are no strangers to reinvention, but a few advertising campaigns have created a buzz in the industry. Jaguar bold leap with “Project roar” was a big example. Known for its sleek design, roaring engines and British sophistication, Jaguar has built its identity for decades as a luxury automotive company. With shifting consumer…
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Brand Activism That Works: Gaining Trust While Taking a Stand
Brands are no longer just selling products or services — they’ve evolved into storytellers, advocates, and, at times, even activists. The shift has made “brand activism” a necessity for brands in the current marketplace. A modern consumer expects brands to align themselves with social justice. Whether it is about sustainability, advocating for racial justice, or…
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Unlocking the True ROI in Influencer Marketing
When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…
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What Happens When AI in Social Media Redefines Advertising?
You’re scrolling through social media, and suddenly, an ad for the exact sneakers you searched for last week pops up. And sometimes your feed is filled with different brands’ ads offering “can’t-miss deals.” It’s no coincidence —it’s the invisible hand of AI in social media algorithms working behind the scenes to choreograph your experience. Social…
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Why Experiential Marketing is Making a Comeback
You’re strolling through a crowded city plaza when a giant branded food truck catches your eye, offering free samples of a new coffee flavor. The smell, the setup, and the friendly barista handing out cups make you pause. It’s not just an ad; it’s an experience. Meet experiential marketing, where brands make consumers part of…
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Shoppable Ads Turn Mobile Screens into Storefronts
You are scrolling through social media platform and suddenly your favorite influencer wearing a chick jacket pops in front of you. You loved it and instead of asking, “Where can I buy that?” A little pop-up lets you add it to your cart and check out—all without leaving the app. Welcome to the world of…
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Interactive Ads 101: How QR Codes Became Every Marketer’s Best Friend
If there’s one thing, we’ve learned in the last several years, it’s that people want to experience advertisements rather than just watching them. Thanks to advances in technology, QR codes have become a revolutionary tool for engagement. Adding to this — how can we forget the pandemic time when touchless interactions became mandatory for safety,…
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