Garima Sinha
Empowering Women’s Sports: How Adobe FA Cup Sponsorship Affects Brand Engagement
Women’s sports are finally stepping into the spotlight—gaining cultural relevance and shattering viewership records like never before. The recent Women’s FA Cup has seen unprecedented attendance figures and expanded media coverage, marking a powerful shift in the sports landscape. As a result of this expansion, numerous brands have the opportunity to join the market and…
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Social Media Impact on Mental Health Awareness: Campaigns That Make a Difference
How many of us genuinely take the time to consider and give priority to our mental health on a daily basis? You’re not the only one who nods in agreement. In a world where every day seems jam-packed with tasks, deadlines, and the pressure to keep up, mental health has transitioned from a niche topic…
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How Twitter Spaces and Discord Are Changing Social Audio Engagement
Do you remember the early days of podcasts? It was a major shift from traditional radio—content on-demand, a voice in your ear that you could access anytime. Social audio takes this idea a step further, but with a key difference: live, interactive, real-time conversations. Social audio services create spaces where users can join in, participate,…
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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
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How AI SEO is Transforming Marketing in 2024: Key Strategies and Insights for Success
Digital world is constantly transforming, and SEO has been the long-trusted companion that marketers rely on to boost visibility, drive traffic, and elevate brand success. Now imagine an AI SEO strategy that isn’t just intuitive but reactive—one that adapts, learns and evolves with minimal human intervention. Sounds futuristic, right? Well, thanks to artificial Intelligence, this…
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6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World
In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…
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Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape
Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…
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How YouTube’s Deepfake Detection Tool is Transforming Brand Safety
For advertisers and marketers, deepfake videos are an alarming concern —as brands invest a lot to maintain their brand image and a manipulative video like this can cause irreparable damage in minutes to them. The same goes for influencers and creators who might unknowingly find themselves featured in false endorsements or scandalous content. To combat…
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How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…
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FTC Crack Down on Influencers: What New Disclosure Rules Mean for Your Brand
Imagine you are scrolling through your favorite social media app, seeing a post that seems personal, relatable, and spontaneous—until you notice a tiny #ad at the end. Suddenly the magical moment loses its sparkle. If you think influencer marketing is harder to spot, you are not alone. The line between the sponsored and personal content…
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