Garima Sinha

Emotional Data Analytics

Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns

By Garima Sinha / March 7, 2025

Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …

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Can Emotional AI really understand you

Emotional AI: Can Machines Really Understand Your Feelings? 

By Garima Sinha / March 3, 2025

Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize and respond to your emotions.   From chatbots that offer mental health support to AI-powered cars…

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In Conversation: How UGC Turns Customers into Creators

By Garima Sinha / February 28, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…

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Designing Digital Onboarding

Designing Digital Onboarding That Inspires in 2025

By Garima Sinha / February 26, 2025

Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…

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Digital Employee Onboarding

How Digital Employee Onboarding is Transforming First Days

By Garima Sinha / February 25, 2025

Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…

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AI-Powered Creativity

AI Powered Creativity: Why New Marketers Don’t Fear the Robot 

By Garima Sinha / February 20, 2025

It is true, isn’t it? AI once used to be the stuff of sci-fi movies—far-fetched, futuristic, and maybe a little terrifying. Today, AI is more than just a theory, it is running ad campaigns, writing snappy copy, and designing jaw-dropping graphics and videos at lightning speed faster than we can imagine. To adopt this new…

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Gen Z is Using AI to Create Better Videos

The Future of Video Creation: How GenAI Video Tools Will Shape 2025

By Garima Sinha / February 19, 2025

Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…

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AI-Augmented Creativity Is Redefining Social Media Content

From Filters to AI Creative Photos: How AI is Redefining Content

By Garima Sinha / February 17, 2025

How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be shared on social media. It added all the coolness to your photo with minimal effort,…

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Just Took Over Google Ads

AI Just Took Over Google Ads – Here’s What You Need to Know   

By Garima Sinha / February 13, 2025

Exciting news for marketers—Google Ads is getting a game-changing AI-powered makeover in 2025. And no, this isn’t just another minor tweak or an update that shifts ad placements. This is a full-scale transformation that will redefine how digital advertising works. AI is no longer just a behind-the-scenes assistant—it’s stepping into the spotlight as the driving…

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Translating Marketing Campaigns in a Globalized World

7 Best Practices for Translating Marketing Campaigns in a Globalized World 

By Garima Sinha / February 13, 2025

Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly global. However, direct translations often fall short—what resonates in one market may completely miss the mark in another. Adapting brand messages while maintaining intent, tone, and cultural relevance is more important than simply using the…

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