Garima Sinha
CTV vs Linear TV: How to Choose the Right Ad Spend Strategy in 2025
Some of us may remember a time when a family movie night meant arguing over who would get the TV remote control. One screen, one time, one decision for all. Jumping to now, and living rooms do not look the same: one person is streaming Netflix from the bedroom, another is binge-watching a YouTube series…
Brand Trust Starts Here: Why Promise and Experience Must Match
Every brand has a promise, whether it is made in a communication campaign touting a promise of quality, speed, innovation, or value. But promise alone does not win customers. What matters most is whether the brand delivers the promise through experience. When a brand‘s promise matches the feeling it delivers, trust grows. When they don’t…
The Hidden Power of Post-Purchase Experience in Driving Retention
The sale used to be the finish line. Today, it’s only the starting line. In a crowded marketplace where products look the same and ads blur together, the post-purchase experience has become the true battlefield for loyalty. What happens in the hours, days, and weeks after customers click “buy” will determine whether they become a…
Emotional Loyalty in 2025: How to Win Lasting Customer Trust
Loyalty is not what it used to be. Remember when “buy nine, get the tenth free” was a great way to generate customer loyalty? Those days are gone. In 2025, transactional loyalty programs are beginning to look like dinosaurs—impressive at the time, but simply not built to last. The “loyalty programs” that are offered to…
What Marketers Should Know About the Omnicom-IPG Merger
The advertising industry just had its mic-drop moment. The Omnicom-IPG merger, valued at approximately $13.5 billion, represents far more than just a headline. Rather, it represents a force that will reshape the very foundations upon which global agencies exist. For years, there has been conjecture about who would blink first in the race to scale.…
Google Just Released New AI Marketing Tools You Can’t Ignore
You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster than most brands can adapt. If you’re not paying attention to these changes, you’re already…
Inbox to Income: How Direct Marketing Is Powering Today’s Boldest Entrepreneurs
In a world captivated by bright shiny objects, social media campaigns, and viral videos, direct marketing is the unsung hero in the entrepreneurial identity space. From bootstrapped firms to million-dollar one-person shops, the powerful ability to connect directly to customers in their inbox, DM, or even mailbox is now a superpower. After all, this is…
Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means
Only a few years back, the big tech acquisitions were only focused on building infrastructure—cloud servers, application stores, and operating systems—where it was all about scale, speed, and engineering power. However, recently they have been on a binge of acquiring creative talent and talent-enabling tools, design platforms, music-generation startups, AI for video, and even boutique…
WPP Profit Warning: Can the Ad Giant Bounce Back?
When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number on the balance sheet — but a warning that even the biggest aren’t immune to the rapid changes in today’s advertising environment. The company once identified as big and stable…
From Time Sheets to Results: The Rise of Performance Marketing
Having an hourly billing model made sense when everything was manual and took time. Building campaigns involved late-night think tanks and reams of edits, and spreadsheets took days to finalize. The only way to give a price to effort was to track hours. But the landscape has flipped—and quickly. AI and automation now launch, test,…
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