Digitalzone
Digitalzone is a thought leader and content creator focused on the intersection of AI, B2B marketing, and buyer behavior. Their recent work delves into how AI impacts B2B purchase decisions—from defining what truly influences AI buyers to understanding generational segments like Boomers—in a data‑driven, ROI‑centered way.
Sustainable Marketing Events: The Future Marketers Need to Embrace
Sustainability has officially infiltrated every corner of our world—from how we shop to how businesses operate and, of course, how marketing events should be run. A focus on ethical sustainability is no longer just a box to be checked, it’s a way of life. And guess what? Consumers are ready to pay more for it. …
Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…
Why Walmart is the New Darling of Third-Party Marketplace Sellers
Move over, Amazon—there’s a new retail media advertiser stealing the spotlight among third-party marketplace sellers. Walmart just posted a jaw-dropping 26% growth in Q2 2024, and it’s all thanks to Walmart Connect. Since the pandemic shook up the retail scene, Walmart stepped up its game, trading grocery aisles for digital dominance. Forget being just a…
Is it Time to Ditch Points and Redefine Brand Loyalty Programs?
Point-based brand loyalty programs feel completely outdated, and it’s time to make a major change. In today’s hyper-connected world where brands inundate users by the millions, loyalty is more about emotional connections than rewards. Brands need to reconsider their strategy to match the new consumer trends. Brand loyalty programs are just as much about perks…
Why Have Pop-Up Stores Become the New Thing for Luxury Brands?
Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…
Prioritizing Brand Safety in a World of Fake News
Scrolling through social media platforms feels like dodging potholes on a bumpy road. Everywhere you click, there’s misinformation- from viral conspiracies and AI-generated content farms to brands hopping on a hashtag bang wagon. What’s real? And even more, what’s authentic anymore? For brands, this air of mistrust is a big issue especially with Gen Z,…
Digital Ad Spend Trends: Where Are Brands Shifting Investment?
Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or any other platform you scroll through? It’s not a coincidence—it’s a result of brands investing heavily in targeted digital ads. As ad sends shifts to be more specific, data-driven platforms, brands are ensuring their products stay…
The Apple vs Google Third-Party Cookie War
Between the Google third-party cookies fiasco and Apple’s cape of privacy crusaders—in the browser war, nobody is winning users with their data privacy promises. While Apple champions itself as the defender of user privacy through polished ads and bold claims, Google faces the challenge of navigating a world where third-party cookies are increasingly scrutinized. With…
Is CSR in Advertising a trend or much more?
Ever notice how every brand’s talking about saving the planet these days? They aren’t selling products—they’re selling values. From eco-friendly handbags to fast-food chains, today brands are seeing the power of investing in sustainable sourcing. These investments are part of a larger shift toward corporate social responsibility (CSR) in marketing. Well, this shift is not…
Adapt Signal-Based Marketing or Lose to Data Privacy
In a world where Google seems to change its cookie policies as often as we refresh our feeds and consumers are dodging ads like they’re in a video game—something has to give. Enter signal-based marketing, a classic client-building tactic with machine learning analytics and data-combing. Remember when marketing was more about building real connections than…