Digitalzone
Digitalzone is a thought leader and content creator focused on the intersection of AI, B2B marketing, and buyer behavior. Their recent work delves into how AI impacts B2B purchase decisions—from defining what truly influences AI buyers to understanding generational segments like Boomers—in a data‑driven, ROI‑centered way.
Social Media Algorithms: Navigating the Ever-Changing Landscape
The evolution of social media over the past decade is truly remarkable. It seems like just yesterday we were all familiarizing ourselves with Facebook and Twitter. Now, we find ourselves immersed in a complex and dynamic world of various platforms, algorithms, features, and trends. The rapid pace of change in this digital landscape is both…
Keurig Dr Pepper Marketing Proves the Power of Community Branding
Keurig Dr Pepper marketing is insane. After acquiring top spot in big three, it’s rocking the house, blowing the roof, and giving competitors a serious run for their bubbles. And when a brand that’s been around since the invention of the lightbulb is trending, you know something special is bubbling behind the scenes. From 2000 to…
Interactive Content Marketing: How Games are Winning Over Gen Z
Grabbing customer attention is too challenging nowadays. With endless options to just scroll through, brands are battling hard to get the attention of their potential customers—especially from Gen Z. This generation is called digital native—they are more into personalized experiences and relatable content. Highly impressed by the new era of marketing like quizzes and polls,…
What Brands Need to Know About The Rise of AI-Powered Advertising
In the modern advertising landscape, AI plays a crucial role. Almost every online ad you encounter is delivered to you in real-time with the help of AI. Major ad platforms like Google Ads and Meta Ads use AI-powered advertising to sell, target, and place ads across vast networks of digital destinations. Essentially, AI determines the…
Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits
As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…
Special Rundown of October Marketing News — 8 Bite-Sized Stories Every Marketer Should Know
The spooky season has wrapped up, and just before the holiday hustle kicks in, let’s do a quick rundown of October marketing news. From Elon Musk bringing X back to Brazil to Google battling for its GSE market dominance, October was packed with marketing moves. It’s not just the tech giants grabbing headlines. Major brands…
Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future
Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it right—virtual influencers. But what’s the deal? Why are brands choosing pixel-perfect computer-generated characters over real-life personalities? And most importantly, why should marketers care about this? The answer lies in the endless possibilities offered by these…
The Power of Storytelling in Digital Marketing
Storytelling is a crucial aspect of being human. It’s something we’ve been doing for centuries, passing on knowledge, traditions, and culture through the magic of narratives. But have you ever stopped to think about why your brain seems to light up when you hear a great story? Well, it turns out that our brains are…
How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy
The fast-food scene in the U.K. — or, as they say, the “F&B industry” — is getting a severe wake-up call. With a new Labour government at the center, a hard-hitting junk food ad ban has been announced for October 2025. The details? Starting then, any sugary, salty, or cheesy food won’t be gracing T.V.…
How Brands are Scoring Big in this Season of NFL Advertising
NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to keeping audiences engaged and hyped up from kickoff to final whistle. What makes the NFL…