Digitalzone
Digitalzone is a thought leader and content creator focused on the intersection of AI, B2B marketing, and buyer behavior. Their recent work delves into how AI impacts B2B purchase decisions—from defining what truly influences AI buyers to understanding generational segments like Boomers—in a data‑driven, ROI‑centered way.
The End of Static Storytelling: How Brands Are Building a New Era of Interactive Storytelling
You land on a campaign—not to watch, but to choose. Swipe left or right. Tap to explore. Speak to a character. Solve a riddle. Build your version of the story. Welcome to the era of interactive storytelling—where you don’t just see the story… you live it. It’s a full-blown plot twist in how brands connect…
Ignoring SMB Marketing Shows B2B Marketers are Clueless
Small businesses are the backbone of the American economy, making up 44 percent of the US GDP and employing nearly half the country’s workforce. Yet, SMB marketing remains a blind spot in the world of B2B marketers. According to a joint survey by Intuit and eMarketer, 53.1 percent of marketers admit that targeting SMBs is…
Unilever Unleashes Armageddon of Influencer Marketing in 2025
Influencer marketing has become the talk of the town in 2025 for multifarious reasons. One of the biggest advertising and marketing brands, Unilever, has adapted to a new strategy in which half of its media spending is assigned to influencers and creators. We all know a lot has been happening in the marketing industry since…
Around-the-Clock Global Marketing: 7 Strategies to Manage Teams Across Time Zones
You wake up to 63 Slack messages—half in languages you don’t speak, all marked “urgent.” Your designer’s waiting for feedback, you missed overnight. Your strategist just spotted a trend in one market that’s already old news in another. If this sounds familiar, you’re living the reality of global marketing, where campaigns don’t sleep, and neither…
CMOs as Connectors: Why the New Marketing Leader is Half Marketing Genius, Half Tech Pro in 2025
Back in the day, the CMO (Chief Marketing Officer) was known for having the sharpest pitch, the most impressive agency contacts, and an instinct so spot on that it could predict the next big trend before it hit the charts. But in 2025, ‘CMOs as connectors’ is the new reality, where the position transforms into…
Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users
Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb. Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat.…
Marketing Engineer: The Tech-Savvy Hero Marketers Didn’t Know They Needed
Yes, it’s undeniable — earlier campaign marketing was all about catchy slogans, big-budget TV ads, and a creative director pacing the room, “Let’s make this campaign a hit.” At that time, creativity was the king, and marketing was more than science. But fast-forward to today’s data-fueled digital world, a new kind of maestro is taking…
Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Discover how a music platform with…
Microsoft Xandr DSP Shutdown is Alarming Sign for Third-Party Ad Tech
Microsoft Xandr DSP shutdown announcement has come down as the end of third-party ad tech. Sooner or later, the looming death of third-party data and supported ad tech is going to have a substantial impact on advertising. The news is crucial for the ad tech industry, as it signals the beginning of the end. Microsoft…
May Marketing Rundown — 7 Bite-Sized Stories to Know
Amid inflation concerns in Britain and surrounding regions, America’s geopolitical interventions, and tech giants flexing their AI capabilities, May marketing landscape proved to be anything but uneventful. It wasn’t a watered-down month, nor was it entirely turbulent, but marketing agencies were met with uncertainty, especially amid looming tariff regulations. Former President Donald Trump made headlines…