Ad Pulse

7 UK marketing conferences

7 UK marketing conferences to add to your calendar before end of year

By Ad Pulse / June 20, 2024

Whether you’re in a season of growth or in the prime of your career, continuing education is a must for any marketing professional. But when it comes to conferences, you want to ensure it’s worth your time to attend. You do have content plans to strategize, SEO reports to analyze and campaigns to develop –…

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The future of TikTok: Who’s Going to Buy ByteDance?

By Ad Pulse / May 24, 2024

With a user base teetering over 170 million Americans TikTok is not just another social media app—it’s part of our daily social regimen. But beyond its viral dances and insane memes is a tangled web of ownership that has come under intense scrutiny in the last year. The app’s connections to ByteDance, a Chinese tech…

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Bottled Water Wars

How Liquid Death Conquered the Bottled Water Wars with Marketing

By Ad Pulse / May 22, 2024

In an industry dominated by calm, positive, and health-focused branding, Liquid Death Mountain Water has emerged as a refreshing and rebellious force of hydration. Remember the first time you saw a can? Probably assumed it was a local beer, or high-octane energy drink. Recognized for its tall cans adorned with a metal skull logo, this…

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Advertising Management Tools

10 Best Advertising Management & Ad Spend Tools

By Ad Pulse / May 16, 2024

Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance. Below, we’re sharing the lowdown on the ten ad spend tools every savvy marketer should…

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B2B Content marketing

What kind of content marketing do B2B readers really care about? 

By Ad Pulse / May 8, 2024

In the complex world of B2B content marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it aims to hook prospects through a comprehensive decision-making process that demands patience and strategic finesse. …

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