Ad Pulse
Ad Pulse is the collective voice of modern marketing—cutting through saturated strategies with sharp insights, bold perspectives, and human-first reporting. We decode the latest trends in advertising, digital culture, and brand innovation to inform and inspire the marketing community.
A/B Testing is a Must and 98 Percent SMBs Feel Pretty Positive with Results
In the B2B world, where buying cycles are lengthy, decision-makers hesitate, and leads are scarce, A/B testing is often touted as the growth lever your marketing team needs. And to be clear: the data backs up. According to the 2025 report by Unbounce and Ascend2, almost every SMB that runs experiment reports at least some…
SA360 vs Google Ads: How to Choose the Right Platform for Smarter Campaign Management
Remember when scaling up a campaign simply meant adding more keywords and increasing your budget? Those days are gone. In 2025, scaling a campaign with SA360 vs Google Ads is no longer about doing more, but about doing it smarter. Scaling is now about orchestration: cross-engine bidding, consolidated insights, and real automation. That actually understands what is valuable to your…
October Marketing Rundown: 6 Must-Know Stories That Shaped the Month
In today’s trickle-down (trick-or-treat) economy, horror feels natural, almost routine. Yet, October’s marketing campaigns and developments hint that the month might not be as squeezed out as expected, especially being the first of the year’s final quarter. From Halloween-themed campaigns to political branding, the market seems caught in the eye of Melissa. Amid talk of…
Think You Know Ads? Generative AI in Marketing Just Changed the Game
Do you recall when developing an advertisement took weeks of ideation, costly production, and infinite edits? Those days are diminishing quickly. In 2025, ads are not being made, they are generated. Welcome to the world of generative AI — where creativity meets computation and marketing is being rewritten in real-time. Generative AI is not just another technology…
Scroll, Stream, Repeat: How Social Media Entertainment is Taking Over in 2025
The entertainment industry has turned upside down in 2025. Social media entertainment is no longer a sideshow—it’s the main act. TikTok, Instagram Reels, and a wave of new micro-drama apps have made scrolling an art form—streaming a lifestyle and viral trends a cultural experience. “Scroll, Stream, Repeat” isn’t just what we do — it’s how we…
The Cockroach of Marketing: Why SMS Marketing Just Won’t Die
SMS marketing has been around since the dawn of mobile phones; old, predictable, and often overlooked in the age of hyper-personalized digital ads. Yet here it is — still kicking, still delivering, and still impossible to write off. But the big question looming over the marketing world is this: Is it too early or too…
Google Ad Tech Monopoly? Not Anymore. Here’s What Marketers Need to Know in 2026
When a single court ruling can shake the foundation of digital advertising, every marketer should pay attention. In April 2025, a federal court in the U.S. found that Google’s ad tech monopoly had illegally monopolized the online ad ecosystem. A ruling that could change fundamentally how ads are bought, sold, and viewed on the internet. …
Brands Make Marketing Personal Again by Going Direct-to-Fan
From “Direct-to-consumer” (D2C) to “direct-to-fan” (D2F), marketing keeps on giving in different loops and hoops. However, D2C is more about cutting the middleman, selling smarter, and capturing a higher margin. But, in today’s digital economy, brands are taking it to the next level! They want the interaction between brands and customers to be more personal…
Why B2B Brands Are Betting on Experiences, Not Events
B2B brands have consistently relied upon events and presentations. However, the events and pitches have evolved into experiences and experiential marketing. In the glory days of Steve Jobs, when he performed rather than just pitched his products to the world, that’s how the world witnessed immersive storytelling in a tech event. Meanwhile, tech companies…
The Rebrand of Radio: Audio Marketing’s Unexpected Comeback
When experts once speculated that radio would fade into background noise and podcasts would become the “new radio”, few predicted the actual outcome, which was audio itself. In 2025, audio marketing is not just back; it is transforming the way people connect, consume, and engage. From a renaissance in radio to the introduction of immersive podcasts and AI-enabled voice experiences, audio…